Honda 2007 Annual Report Download - page 27

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25
Power Product and Other Businesses
freewatt™ Micro-CHP
Home Heating and
Power System
Power Product Engines
Lawnmowers
Generators
Outboard Engines
Pumps
Tillers
Snowblowers
Trimmers
Home-Use Cogeneration Units
The GCV160 power product engine
Power product engines offering
excellent quality, performance and
durability are used in home lawn
mowers, which find large markets in
Europe and the Americas.
The HRR lawnmower
This full-fledged push lawnmower
handles tasks ranging from lawn
trimming to garden care. Lawn
mowers are typical fixtures of
homes in Europe and the Americas.
The EU1000 generator
The compact and powerful, yet
quiet, EU1000 generator stably
supplies electricity of excellent
quality and can be used in a
wide range of environments.
EB5000
The EB5000 generator can be
used at construction sites
The BF75 outboard engine
Based on its U.S. survey of com-
petitive information on marine
engines, J.D. Power and Associates
of the United States accorded
Honda the highest customer
satisfaction ranking in the electronic
fuel-injected (EFI) four-stroke
outboard engine segment.
The WH20X pump
High-pressure pumps are
compact, lightweight and
capable of distributing water
over a large area, suiting them
for use in water sprinklers.
The FG100 tiller
Small yet powerful, Honda’s tillers
are operated with only a single
lever, can be easily used by
anyone and are ideal for
horticultural and home gardening
applications.
The HS928TA snowblower
Easy to operate, with adjustable
speed and a small turning radius,
Honda snowblowers operate
quietly, so they can be operated in
the early-morning hours without
worry of disturbing the neighbors.
The UMK trimmer
Coming to life with just a light pull
on the starter rope, our trimmers
are good for applications ranging
from clearing weeds from the
garden to clearing away
underbrush in mountainous areas.
Enhancing Customer Enjoyment of Power Products
Honda’s history in the power product business began in 1953, with the
introduction of the model “H,” its first general purpose engine. Since that
time, we have developed this business to include a host of products that use
such engines, including tillers, generators, outboard engines, lawnmowers
and snowblowers. Currently, approximately 70% of Honda’s general purpose
engines are supplied to original equipment manufacturers (OEM)*.
*OEM: (Original Equipment Manufacturing)
OEM refers to a manufacturing of products and components supplied for sale under a third-
party brand.
Sales were brisk in fiscal 2007, with unit sales increasing in all regions
compared with the preceding term. Honda posted strong sales in North
America—the largest market for this segment—of engines provided on an
OEM basis for use in lawnmowers, generators and pressure washers. Sales
of engines on an OEM basis for use in lawn mowers, generators and
construction equipment were also favorable in Europe.
Our OEM business received a major boost from brisk sales in North
America, reflecting the launch of new lawn mower models. With demand for
generators down across all markets, we also recorded a year-on-year decline