HTC 2012 Annual Report Download - page 6

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TITAN II, and the critically acclaimed entry-level Desire series smartphones.
In the high-end space, HTC released of 5-inch Full HD smartphones such
as the DROID DNA, a partnership with US carrier Verizon, HTC J Butterfly
in cooperation with Japanese carrier KDDI, and the Butterfly in China and
Taiwan. In addition, HTC worked with Microsoft to release the Windows 8X
and Windows 8S by HTC, which won the Red Dot Award for design. HTC
gives consumers more choices by partnering with global technology leaders.
In events held in both London and New York in February of 2013, HTC
launched its new flagship smartphone HTC One. This smartphone upturns
prior experiences with mobile usage, and encompasses a seamless metal
uni-body design. The new HTC One comes with the latest HTC Sense® that
incudes BlinkFeed™ , which gives the user a real time dynamic homepage
to access global and personal social network news. HTC Zoe™ shooting
mode uses HTC's UltraPixel-powered camera to bring image galleries to life.
It redefines how people take pictures, play and share precious moments.
In addition, HTC BoomSound™ provides the industry's best mobile audio
experience, utilizing front-facing speakers and dedicated microphones.
Add to that a Full HD screen, and users can immerse themselves in their
music, movies, and games. In addition, the HTC Sense TV™ feature allows
for the control of most TVs, box units, and receivers by transforming the
smartphone into a remote control. By utilizing cloud services, users can
watch TV shows now playing or their favorites.
After its announcement in London and New York, the new HTC One has
been much discussed by the media and consumers. As it is has been
successfully launched in different markets, the smartphone has also
garnered praise and support. The new HTC One will bring a new concept
and unique experience to the smartphone space.
At the end 2012, HTC released a corporate image advertisement. From a
human perspective, employees were invited to convey HTC's positive attitude
and share the power that comes from the commitment to our dreams. HTC
fully demonstrates the determination of our continued investment in research,
innovation, and marketing. Facing stern competition in the 2013 smartphone
market, HTC will utilize its substantial resources and strengths to exhibit
stronger momentum.
Financial Performance
Even with the competition and challenges of the smartphone industry
in 2012, HTC was still able to maintain profitability. Full year consolidated
revenues came in at NT$289 billion, with consolidated operating margins at
25.23%, combined operating margins at 6.51%, consolidated (attributable to
parent company) after-tax net profit of NT$16.8 billion, and full year Earnings
per share (EPS) at NT$20.17. HTC focused on its core operations, working
diligently to achieve positive performance.
Product Development
As a smartphone innovation leader, HTC in 2012 created a new wave of
mobile life experiences. In February 2012, the introduction of the HTC
One™ series of smartphones brought a combination of "Amazing Camera"
and "Authentic Sound" equipped with an exclusive imaging feature,
ImageSense™, which further defined the camera user experience. This series
of smartphones have stood out since their debut on the market.
In order to further satisfy the different needs of the market, HTC in 2012
released multiple smartphones that combine performance and ergonomic
design. For instance, the release of the first 4G LTE Windows Phone named
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