HTC 2012 Annual Report Download - page 23

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HTC unveiled the HTC One family at the 2012 Mobile World Congress
(MWC). This newest addition to HTC's portfolio further streamlined the user
experience with unparalleled design aesthetics, a best-in-class camera and
high quality Beats Audio. The HTC One was the only smartphone in its class
with exceptionally high audio and visual resolutions, the latest version of
Android 4.0 (ICS), a fully updated HTC Sense™ 4 interface, and the all-new
ImageSense™ enhanced image and video capture functions.
In order to further satisfy the different needs of the market, HTC in 2012
released multiple smartphones that combined performance and ergonomic
design. For instance, the release of the first 4G LTE Windows Phone, named
TITAN II. In addition, HTC also featured the critically acclaimed entry-level
Desire series smartphones. In the high-end space, HTC released 5-inch full
HD smartphones, such as the DROID DNA in a partnership with US carrier
Verizon, the HTC J Butterfly in cooperation with Japanese carrier KDDI, and
the Butterfly in China and Taiwan. Together with Microsoft, HTC released
the Windows 8X and 8S. HTC continues to give consumers more choices by
partnering with global technology leaders.
At a product launch held in London and New York in February of 2013,
HTC unveiled the new flagship smartphone HTC One. The device disrupts
the traditional mobile expereince, and features a seamless metal unibody
design. The new HTC One comes with the latest HTC Sense® that incudes
BlinkFeed™ , which gives the user a real-time dynamic homepage to access
global and personal social networks news. HTC Zoe™ shooting mode uses
HTC's UltraPixel-powered camera to bring image galleries to life. It redefines
how people take pictures, play and share precious moments. In addition,
HTC BoomSound™ provides the industry's best mobile audio experience,
utilizing front-facing speakers and dual dynamic microphones. Add to that
a full HD screen, and users can immerse themselves in their music, movies,
and games. In addition, HTC Sense TV™ allows for the control of most TVs,
set-top boxes, and receivers by transforming the smartphone into a remote
control.
intimate and personal accomplice in everything you do, and offers you the
opportunity to bring new things to life by clearly demonstrating what other
phones cannot do. We have a mix of mainstream marketing activities,
such as sponsoring the UEFA Champions League, done in a unique HTC
way through clever use of mobile internet and applications. HTC is taking
new strides into non-traditional marketing that is based on how tech-
savvy consumers live their lives today – multi-screening, multi-tasking,
multi-purposing as they go. This is a bolder dawn for the HTC brand and
an exciting development welcomed by the industry, which wants HTC to
bring its stylish innovations and distinct smartphone obsession to a wider
audience.
Progress in Research & Development
Since its inception, HTC has invested consistently to solidify in-house R&D
capabilities. Today, R&D professionals account for almost 30% of HTC's
headcount, and annual R&D investments regularly represent 3 to 4 percent
of total revenues. HTC products are frequent trailblazers, earning a long
line of "firsts" that includes the world's first Windows Mobile and Android
smartphones, first dual-mode GSM/WiMAX phone, first 3G/4G Android
phone, and first LTE Android phone. HTC Sense, launched in 2009, was a
momentous breakthrough that revolutionized the mobile phone experience.
In 2011, HTC launched several enhanced cloud and audio-visual services
such as HTC Watch™ and Beats Audio™. Such exclusive service features
uniquely enhance and enrich the HTC user experience.
HTC has earned its leading position in the smartphone sector through
innovation and exceptional understanding of industry and consumer
trends. Nowhere is this more apparent than in the Android and Windows
Phone markets. In 2011, with markets shifting up to 4G high-speed mobile
networks, HTC launched HTC Thunderbolt and HTC Titan II - the world's first
LTE Android and LTE Windows Phone smartphones. Milestones like these
further highlight HTC's leadership in critical technologies.
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