HTC 2012 Annual Report Download - page 5

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Dear shareholders,
Faced with increasingly intense competitive pressure in the global
smartphone market, HTC Corporation (HTC) has in the past year continued
to allocate resources to product development, technological innovation, and
marketing in order to satisfy consumer needs and at the same time solidify
HTC's core developmental ability.
2012 saw HTC reach its 15th anniversary, marking an important milestone.
In February, at Mobile World Congress (MWC) held in Barcelona, HTC
started a camera and audio revolution with the announcement of its One
series of smartphones. These smartphones introduced new technological
advances such as "Amazing Camera" and "Authentic Sound," bringing
consumers a brand-new user experience. In addition, in order to meet the
needs of different consumers, HTC has successfully rolled out a variety of
smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver
superior performance and eye-catching, user-focused designs. These
smartphones were positively received by the market. In addition, HTC jointly
launched with Microsoft the Windows Phone 8X by HTC and the Windows
Phone 8S by HTC, which won the "red dot award: product design 2013®".
HTC have worked closely with global telecom carriers to provide the same
great experience across various mobile device platforms.
HTC celebrated its 15th anniversary in mid-June with the grand opening of
its new Taipei headquarters with a broad range of global technology and
telecom industry leaders in attendance. The new headquarters achieved
LEED (Leadership in Energy and Environmental Design) Gold certification.
With the implementation of an all-weather carbon reduction program and
provision of a quality workplace, colleagues can maximize their creative
enthusiasm and lofty dreams. In July, our CEO was invited to pass the Olympic
torch in London, promoting the symbols of friendship, honor, peace, and the
Olympic spirit of fair competition. On top of that, he was able to publicize the
concept of technological innovation at HTC, garnering international attention.
In November, HTC reached a settlement with Apple, as both sides agreed to
drop all patent litigation and signed a 10-year patent licensing contract. Both
companies can now focus on product and research development.
LETTER TO SHAREHOLDERS
Chairperson
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