HTC 2012 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2012 HTC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 130

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130

HTC is the first to integrate Internet, entertainment, video and personal
assistant functions into a mobile phone with a large, high-resolution, full-
color display. This ushered in a new era in the history of the mobile phone.
It was at this point that HTC began to develop products in partnership with
customers and to tailor products based on telecommunications services
provided by its customers. This marks the beginning of HTC's efforts in
building a global sales and service network and entrance into the global
telecommunications market.
HTC Brand
The launch of the HTC brand globally in 2007 committed the company
formally to long-term global brand development. HTC subsequently launched
HTC Touch, placing HTC in the front and center of growing worldwide
excitement over touch screen smart phones. In 2009, HTC released the all-new
user interface, HTC sense, delivering a simpler and much more intuitive user
experience. HTC then proceeded to introduce its competitive new lineup to
the world through its global "quietly brilliant" tagline and "YOU" advertising
campaigns. HTC also began sponsoring the Tour de France and Wallpaper
annual design awards. Each step along the way has been carefully considered
to raise HTC brand awareness in all key markets.
Quietly brilliant is deeply rooted within HTC's corporate culture. We continuously
roll out phones with innovative features to satisfy needs of different consumers,
changing the way they enjoy mobile lifestyle. With the smartphone market
booming in recent years, HTC has actively recruited outstanding talent in
product design, user interface, brand, sales and marketing. Thanks to the great
team work, HTC has received many global recognitions and awards including:
"Device Manufacturer of the Year" at the Mobile World Congress (MWC) 2011
and the "Best Global Brands" by Interbrand in the year.
When HTC delivers quietly brilliant moments, consumers get an experience
that is most personal, one that is worthy of a personal recommendation.
Thus, the "As recommended by" campaign was launched along with
the HTC One X's global launch in 2012 to advocate consumers' personal
experience in using our innovated products.
Company History
HTC started with the goal of bringing the power of computing into the hands
of people around the world. To date, we have been through three major
transformations that have helped us reinvent ourselves and achieve new growth.
Professional PDA Designer
Soon after beginning operation in 1997, HTC was selected by Microsoft to
develop products using Windows CE, the newly launched operating system
designed specifically for consumer electronic products. The President (now
the Director of the Board) HT Cho and the Vice President (now Chief Executive
Officer) Peter Chou put together HTC's first R&D team and developed the
world's first handheld personal data assistant (PDA) to run on Windows CE.
This significant first step helped HTC become an important partner of Microsoft
Corporation and built the solid foundation on which the HTC-Microsoft
partnership continues to grow and flourish. The Compaq iPAQ, manufactured
by HTC for Compaq Computer became a huge market success when launched
in 2000 and started a new phase of success for HTC in the PDA segment.
Smart Phones Leader
HTC's second major turning point took place in 1999. A decision was made by
the management to take the company into the telecommunications arena.
Current HTC CEO Peter Chou saw the increasingly important role of mobile
telecommunication products in the daily lives of consumers. Mr. Chou predicted
that the GSM standard would spread from Europe to dominate U.S. and
Japanese markets. Mr. Chou then visited Europe's largest telecommunications
companies to discuss an innovative new approach for the industry – the
development of "customized" devices for the wireless communication market.
In 2002, HTC broke new ground in the industry by launching two new mobile
wireless devices, the O2 XDA and Orange SPV in partnership with O2 (UK)
and Orange (France) respectively. The products, designed around Microsoft's
latest operating system, helped telecommunication service providers increase
average revenue per user (ARPU) and earned worldwide attention.
2
COMPANY PROFILE
0
1
8
2
COMPANY PROFILE
0
1
9