HTC 2012 Annual Report Download - page 10

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HTC - A Global Leader in Smartphone
Innovation and Design
Founded in 1997, HTC built its reputation as the behind-the-scenes designer
and manufacturer of many of the most popular OEM-branded mobile
devices on the market.
We are dedicated to creating a customized user experience and believe that
each mobile device needs to fit its owner, and not the other way around.
What we make is not merely the product of focus group tests, but of
observing and honoring how individuals choose to interact with technology.
The passion for innovation and the vision to create revolutionary, life-
changing smartphone devices keeps HTC moving forward. HTC's portfolio
of innovative handheld devices provides custom-made solutions to
telecommunications clients and retail partners in Europe, Americas and
Asia, and brings intuitive user experiences to consumers around the world.
With many talented employees and strong leadership, HTC rapidly captured
a significant share of the market with its design expertise and keen market
insights. Designing products that meet consumer needs and lead market
demand has earned HTC an impressive list of international recognition and
awards. HTC is now the 5th largest smart phone brand globally. In 2011, the
Mobile World Congress (MWC) named HTC its "Device Manufacturer of
the Year"; that same year, HTC was also listed by Interbrand as one of the
world's 100 most valuable brands.
In the long-term partnership with Microsoft, HTC launched flagship products
for each generation of the Windows CE, Windows Mobile and Windows
Phones platforms. With Google, HTC developed the world's first Android
smartphone. Also ahead of the competition, HTC was the first company to
launch 3G, 4G WiMAX and LTE smartphone devices in the world. In terms
of product design, our belief in putting customer at the center leads to
the birth of HTC Sense®, a user-centric perspective featuring the Amazing
Camera that let users to capture every precious moment in life easily
and Authentic Sounds that provide high fidelity audio experience. HTC
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has repeatedly taken HTC Sense® to the next level to delight and surprise
consumers. HTC believes that the new generations of smartphones are not
only a communication tool but also an all-round mobile device that fulfills
users' needs in entertainment, social networking, and personal lifestyle.
Therefore, the new HTC One introduces HTC BlinkFeed™, HTC Zoe™ and
HTC BoomSound™, key new HTC Sense® innovations that reinvent the
mobile experience and set a new standard for smartphones.
HTC devotes itself to developing exciting Android and Windows Mobile
devices with enhanced functionality and experiences. Looking into the
future, HTC will continue to capture new market opportunities, strengthen
the global business operation, and position itself as the number one
smartphone brand to the consumers.
HTC's registration number on the Taiwan Stock Exchange (TWSE) is 2498.
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