HTC 2012 Annual Report Download - page 13

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Product development
HTC focuses on product design with performance, endurance, craftsmanship,
and intuitive tools and interfaces, ensuring an elegant experience in a beautiful,
minimalist package. HTC contributes a variety of innovations that include an
amazing camera — cameras that rival leading point-and-shoot models and
HD video that turns mobile screens into intimate, state-of-the-art theaters.
And we make authentic sound a priority — we integrate Beats technology
because it's not just the music you play that matters, but also the quality of
the sound, set a new standard for smartphones
With the exploding development of mobile communications, people today
immerse themselves in a constant stream of updates, news and information.
Smartphones are one of the main ways we stay in touch with the people and
information we care about. The new HTC One, launched in February of 2013,
has re-imagined the mobile experience from the ground up to reflect this
new reality.
HTC redefines the smart phone user experience
The new HTC One. Crafted with a distinct zero-gap aluminium unibody,
the new HTC One introduces HTC BlinkFeed™, HTC Zoe™ and HTC
BoomSound™, key new HTC Sense® innovations that reinvent the mobile
experience.
HTC BlinkFeed™:
A personal live stream right on the home screen
At the center of the new HTC One experience is HTC BlinkFeed™. HTC
BlinkFeed™ is a bold new experience that transforms the home screen into a
single live stream of personally relevant information such as social updates,
entertainment and lifestyle updates, news and photos with immersive
images so that people no longer need to go to separate applications
to find out what's happening. HTC BlinkFeed™ aggregates the freshest
content from the most relevant and interesting sources, giving it to people
at a glance, all in one place, without the need to jump between multiple
applications and web sites.
To enable this new dynamic approach to the smartphone, HTC will provide
both local and global content from more than 1,400 media sources with
more than 10,000 articles per day from some of the most innovative media
companies, such as the AOL family of media properties, ESPN, MTV, Vice
Media, CoolHunting, Reuters and many others.
HTC UltraPixel Camera with HTC Zoe™
Your photo gallery brought to life
The breakthrough HTC UltraPixel Camera redefines how people capture,
relive and share their most precious moments. HTC Zoe™ gives people the
ability to shoot high-res photos that come to life in three-second snippets.
These Zoes, photos and videos are then displayed in a unique way that
brings the gallery to life and transforms the traditional photo gallery of still
images into a motion gallery of memories. It also automatically creates
integrated highlight films from each event comprised of Zoes, photos and
videos set to music with professionally designed cuts, transitions and effects.
These highlight videos can be remixed or set to different themes, and can
be easily shared on social networks, email and other services.
To enable this innovative camera experience, HTC developed a custom
camera that includes a best-in-class f/2.0 aperture lens and a breakthrough
sensor with UltraPixels that gather 300 percent more light than traditional
smartphone camera sensors. This new approach delivers astounding low-
light performance and a variety of other improvements to photos and
videos. In addition, the perfect self-portrait or video is just a tap away
with an ultra-wide angle front-facing camera which supports 1080p video
capture. Multi-axis optical image stabilisation for the rear camera also helps
ensure video footage smoother whether stationary or on the move. HTC
UltraPixel camera adds many other features and effects such as enhanced
360' panorama, time sequencing and object removal.
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