HTC 2007 Annual Report Download - page 24

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OVERVIEW
4342
RESEARCH AND DEVELOPMENT
TECHNOLOGIES
•HTC launched the highly user-friendly TouchFlo,
user interface, a result of HTC efforts to meet
evolving market demand and expectations. HTC
Touch products have been successfully
launched into the global mass market.
HTC's hardware technology platform has been
advanced to 3G and a global network is now in
place to support and extend the HTC brand
business. Such moves further prepare the
corporation to take advantage of ongoing trends
set to redefine converged devices with 3G
broadband, GPS, and TouchFlo interfaces as
mainstream market products.
•Toward the end of 2007, Google, HTC, and
more than 30 other leaders in the global
telecommunications industry jointly
announced formation of the Open Handset
Alliance (OHA). Membership in the OHA will
add to HTC's already strong product offering a
OVERVIEW
l
RESEARCH AND DEVELOPMENT TECHNOLOGIES
l
new line of products enabled with powerful
Internet capabilities. This cooperative
agreement comes at just the right moment for
HTC. The corporation will grow together with
OHA and benefit from combined efforts to
integrate relevant applications and services
onto the Android platform. Cooperation will
also further enhance HTC's innovation,
design, and production capabilities related to
mobile telecommunications and facilitate the
creation of even more attractive, easier-to-use
services. As a result, consumers around the
world will enjoy better service, enhanced
Internet functionality, and a much richer
mobile communications experience.
•HTC will continue to promote new-concept
product lines in 2008. While continuing to
embrace and incorporate innovation, products
will be targeted toward the mass consumer
market. Introducing products with increasingly
thin profiles represents a focus of future
product development work that promises to
open new markets and opportunities for HTC
products. Also, with converged devices
incorporating 3G broadband, GPS, or
TouchFlo interfaces increasingly set to
become mainstream in the mobile
telecommunication product market, HTC will
place increasing emphasis and investments
on TDSCDMA and WiMAX technologies.
>R&D Exp
e
nd
i
t
ur
e
s
i
n R
e
c
e
n
t
Y
ea
rs
a
nd To D
a
t
e
N
T$
m
illions
Item 2006 2007 2008.3.31
R&D Expenses 2,954 3,866 2.171(note)
As a Percentage of Total Revenue 2.8% 3.3% 6.6%(note)
N
ote: Includes e
m
ployee bonus
III