HTC 2007 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2007 HTC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 128

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128

1716
PHILOSOPHY
Brands are intangible intellectual property assets
that require significant effort in terms of innovation,
operational support and sustained championing by
the corporate team to maximize and maintain long-
term value. Innovation is key to a brand's ultimate
success. The potential for HTC innovations to rouse
consumer enthusiasm worldwide deserves support
and further encouragement in order to capture and
extend hard won competitive advantages. Only by
branding can the full potential value of innovation be
realized.
HISTORY
>Pro
f
e
ss
i
on
a
l
PDA D
e
s
i
gn
e
r
D
e
d
i
c
a
t
e
d
t
o Innov
a
t
i
v
e
R&D
The firm began operations in 1997 with
authorization to develop products using
Windows®CE, the newly-launched Microsoft®
operating system designed specifically for
consumer electronic products. HT Cho (then-
President and now Board Director) and Peter
Chou (then-Vice President and now CEO &
President ), organized an HTC R&D team to
develop and launch the world's first handheld
PDA. This positive first step forward solidified
INTRODUCTIO N
l
PHILOSOPHY
l
HISTORY
l
company rapidly into the arena of
telecommunications. Current HTC CEO &
President Peter Chou saw the increasingly
important role that mobile telecommunication
products would play in daily life and predicted
accurately that the GSM standard would
spread from Europe to dominate the U.S. and
Japanese markets as well. Chou
II
HTC's reputation and convinced Microsoft to
make HTC a product creation partner. The
experience also created the solid foundation on
which the HTC-Microsoft partnership continues
to grow and flourish.
The Compaq iPAQ, designed manufactured by
HTC for the Compaq Computer Corporation,
was a huge market success when it was
launched in 2000. The iPAQ went on to earn an
entry in the 2000. The turn of the millennia
marked HTC's emergence as a recognized up-
and-coming player in the global PDA market.
>L
ea
d
e
r o
f
t
h
e
P
a
ck
i
n Conv
e
rg
e
d D
e
v
i
c
e
s
HTC's first major realignment came in 1999,
when a decision was made to take the
INTRODUCTION