HTC 2007 Annual Report Download - page 20

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OVERVIEW
Key markets for HTC during 2007 continued to be
Europe and the Americas. ODM business
relationships were largely centered in the United
States. In terms of total annual sales, the Americas
accounted for 42.0%, Europe for 39.7%, and Asia
and other markets for 18.3%. Although ODM
business in all markets is on the decline, total annual
business revenues rose by 13%. Within this, sales
grown in the non-ODM realm rose more than 30%,
with, generally, the fastest growth achieved in
emerging markets.
3534
>D
e
m
a
nd
In recent years, converged device designs
have become lighter, thinner, and smaller. In
addition, hardware platforms have placed
even more emphasis on embracing 3G
platform concepts. With converged devices
enabled with GPS and touch-screen
interfaces becoming the norm, the era of the
mass-market converged device is fast
approaching.
>Supp
l
y
The strong potential for rapid growth in the
converged device market has attracted many
global companies not previously involved in
mobile phone design to leap into the
converged device market. Apple and Google,
the first two large multinationals to dive in, are
typical examples. Google's Android platform,
launched at the end of last year, harkens the
imminent arrival of the age of the truly mobile
Internet.
OVERVIEW
l
ANALYSIS O
F
THE MARKETPLACE
l
BUSINESS SCOPE
l
!NTD"Thousand Million#
Asia & Other Markets
500
400
300
200
100
0
Americas Europe
$217
$163
$ 4 9 8
$471
$389
$496
2006 2007
BUSINESS SCOPE
HTC is the world's leading provider of Microsoft
Windows Mobile-based converged devices. The
corporation markets products worldwide both under
the HTC brand name and through co-branding
arrangements. Also, HTC continues to provide
original design manufacturing (ODM) business;
seeking to leverage HTC innovative product design
capabilities to provide added value to its ODM
customers.
III
>HTC R
e
v
e
nu
e
by R
e
g
i
on