EasyJet 2015 Annual Report Download - page 11

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Strategic report Governance Accounts
7
www.easyJet.com
INTRA-EUROPEAN
SHORT-HAUL NETWORK
Network focused on primary airports
serving significant catchment areas.
WHERE WE DO IT HOW WE DO IT
SAFETY UNDERPINS EVERYTHING WE DO
How we do it is about how our people implement
our strategy through our unique network, digital
leadership, cost advantage and financial strength.
This is what sets us apart from our competitors.
BUILD STRONG NUMBER ONE
AND TWO NETWORK POSITIONS
We fly from the primary airports in attractive
catchment areas and have the biggest presence
on Europe’s top 100 routes.
DRIVE DEMAND, CONVERSION
AND YIELDS
We make it easy to buy our low fares through
our website, which has over one million visits every
day, and also through mobile devices. People are
attracted to the well-known easyJet brand and
service offering.
MAINTAIN COST ADVANTAGE
We are able to provide low fares to our customers
by maintaining a low-cost base and by delivering
operational excellence. We have low overhead
costs and use our aircraft efficiently.
DISCIPLINED USE OF CAPITAL
We maintain a strong balance sheet so that we can
withstand external shocks, such as airspace closure.
We maximise the use of our aircraft and have a
policy of returning excess cash to shareholders.
CULTURE, PEOPLE AND PLATFORM
Our people are passionate and friendly.
We strive for simple systems and processes.
T
to see more detail on our strategy
T
to see more detail on our strategy
Airports to which easyJet flies