BMW 2015 Annual Report Download - page 45

45 COMBINED MANAGEMENT REPORT
of 15 to 17 %. The number of women in management
positions rose to 14.5 % for the BMW Group as a whole
and 11.9 % for BMW AG. Female representation in pro-
grammes for young employees and interns in the year
under report was approximately 44 % for employee
trainee programmes and 25 % for student training pro-
grammes.
The workforce in Germany is becoming increasingly
international in character, amply borne out by the fact
that employees from over 100 countries work together
successfully at the Munich site alone. Furthermore, a
balanced age structure in the workforce encourages an
exchange of skills and information between generations
and plays an active role in reducing loss of know-how
when employees retire.
The BMW Group safeguards the future viability of its
business model and its long-term growth through sus-
tainable activity. In terms of sustainability, the BMW
Group focuses on three broad areas: the development
of products and services for sustainable individual
mobility (e. g. electric mobility and services such as
DriveNow), the efficient handling of resources along
the entire value-added chain, and its responsibility
towards both its employees and society as a whole.
The personal commitment and creative ideas of our em-
ployees are key factors in achieving sustainable success.
This fact is underlined, for example, by the € 17.5
mil-
lion saved in 2015 alone through the CREATE ideas
management system.
With its host of sustainability measures, the BMW Group
is supporting the implementation of the UN’s Sustain-
able Development Goals (SDGs), which were adopted in
September 2015. Even before the final version was pub-
lished, the SDGs were taken into account when draw-
ing up the list of topics for the Group’s 2015 materiality
analysis.
Stakeholder dialogues and materiality analysis
As a globally operating organisation, the BMW Group
engages in constant exchange with a variety of
stake-
holders, both in Germany and abroad. This dialogue
helps identify trends at an early stage, increase the
scope of social engagement, and work better towards
achieving sustainability targets. The BMW Group seeks
contact with selected stakeholders in Europe, Asia and
North America at events held under the banner of the
BMW Group Dialogue. The resulting discussions enable
the impact of current trends on the business
environ-
ment to be identified and provide useful feedback on
activities undertaken by the BMW Group in this area.
In order to identify significant sustainability topics as
early as possible, the BMW Group also carries out regu-
lar materiality analyses. In this context, it analyses the
importance of various challenges on society, both from
the point of view of different stakeholder groups as
well as from an internal BMW Group perspective. The
results of the materiality analysis, which are shown in
the materiality matrix, form a sound base for verifying
the direction of the BMW Group’s sustainability strategy.
The matrix and other details are described in greater
depth in the Sustainability Report 2015.
SUSTAINABILITY
Proportion of non-tariff female employees at
BMW AG / BMW Group
in %
14
13
12
11
10
9
11 12 13 14 15
BMW AG 9.1 10.0 10.9 11.4 11.9
BMW Group 11.8 12.7
13.8 14.2 14.5
Employee attrition rate at BMW AG*
as a percentage of workforce
7.0
6.0
5.0
4.0
3.0
2.0
1.0
11 12 13 14 15
2.16 3.87 3.47 1.41 2.08
* Number of employees on unlimited employment contracts leaving the Company.