BMW 2015 Annual Report Download - page 35

35 COMBINED MANAGEMENT REPORT
BMW Motorrad reports significant growth in business
The Motorcycles segment profited from a positive market
environment during the period under report, achieving a
new sales volume record for the fifth year in succession.
The number of BMW motorcycles sold to customers world-
wide rose by 10.9 % to 136,963 units (2014: 123,495 units).
Motorcycle sales particularly strong in Europe
The number of motorcycles sold in Europe in 2015 to-
talled 81,834 units (2014: 73,611 units), an increase of
11.2 %. In Germany, BMW Motorrad reported a solid in-
crease
of 9.7 % with a sales volume of 23,823 units (2014:
21,714 units). Italy also saw a year-on-year improvement,
with sales 6.3 % up at 11,150 units (2014: 10,487 units).
Deliveries to customers in France, at 12,550 units, were
also higher than one year earlier (2014: 11,600 units;
+ 8.2 %), even though the market as a whole remained
flat. The Motorcycles segment sold 16,501 units in the
USA (2014: 15,301 units; + 7.8 %).
New models performing well
A number of new models helped the Motorcycles seg-
ment deliver another outstanding performance in 2015.
The F 800 R was launched in time for the beginning of
the 2015 motorcycling season, followed by the R 1200 R,
R 1200 RS, S 1000 XR and S 1000 RR models over the
course of the year. December 2015 saw the market launch
of the C 650 Sport and C 650 GT model updates, both of
which had previously been presented at the EICMA in-
ternational motorcycle trade fair in Milan. Thanks to an
extensively modified drivetrain, more comfortable sus-
pension settings and revamped controls, these two
dy-
namic maxi-scooters offer the ideal combination of sport-
ing
flair, smooth touring comfort and urban mobility.
MOTORCYCLES SEGMENT
The R nineT Scrambler, G 310 R, F 700 GS and F 800 GS
models were all on display for the first time at the
EICMA. The F 700 GS and F 800 GS will both be avail-
able
to customers in time for the beginning of the 2016
motorcycling season. Apart from their powerful engines,
they promise exceptional riding pleasure, both on- and
off-road. Like its successful R nineT sister model, the
R nineT Scrambler – which is due to go on sale in the
summer – offers plenty of ways for owners to give it
their own personal touch. Also scheduled for a summer
launch is the G 310 R, which will deliver a combination
of great dynamics and comfort, whether in town or
out cruising on country roads. This innovative machine
signals BMW Motorrad’s entry into the under-500 cc
segment as part of the strategic realignment of the
Motorcycles segment, which is aiming for further growth
and increasing internationalisation.
With its eRR concept study, BMW Motorrad is drawing
attention to the many possibilities of a fully electric-
powered supersport motorcycle. In terms of design and
chassis technology, the eRR has taken its lead from
the S 1000 RR supersport machine, but with an electric
drive, and is an outstanding example of the possibilities
of sustainable mobility.
Further international growth for BMW Motorrad
The aim of BMW Motorrad’s strategic realignment is to
achieve additional growth going forward. With this in
mind, the Motorcycles segment is planning to engage in
BMW Group sales volume of motorcycles*
in 1,000 units
140
120
100
80
60
40
20
11 12 13 14 15
104.3 106.4 115.2 123.5 137.0
* Excluding Husqvarna, sales volume up to 2013: 59,776 units.
BMW Group – key motorcycle markets 2015
as a percentage of sales volume
Germany 17.4 Spain 5.8
USA 12.0 Great Britain 5.8
France 9.2 Brazil 5.6
Italy 8.1 Other 36.1
Germany
USA
France
Italy
Other
Spain
Brazil
Great Britain