BMW 2015 Annual Report Download - page 40

40
18 COMBINED MANAGEMENT REPORT
18 General Information on the BMW Group
23 Report on Economic Position
23 General and Sector-specific
Environment
27 Overall Assessment by Management
27 Financial and Non-financial
Performance Indicators
29 Review of Operations
29 Automotive Segment
35 Motorcycles Segment
36 Financial Services Segment
38 Research and Development
41 Purchasing
42 Sales and Marketing
44 Workforce
45 Sustainability
49 Results of Operations, Financial
Position and Net Assets
59 Comments on Financial Statements
of BMW AG
62 Events after the End of the
Reporting Period
63 Report on Outlook, Risks and
Opportunities
81 Internal Control System and Risk
Management System Relevant for the
Financial Reporting Process
83
Disclosures Relevant for Takeovers
and Explanatory Comments
87 BMW Stock and Capital Markets
MINI presents Augmented Reality glasses
The MINI Augmented Reality glasses presented at the
Auto Shanghai 2015 supplement reality by superimpos-
ing the wearer’s field of vision with additional useful
digital information on events in and around the vehicle,
offering the user not only increased safety, but also
greater convenience. Information relevant for driving,
such as the current speed of the vehicle and the speed
limit, are always displayed in the same position above
the steering wheel, regardless of the driver’s head move-
ments,
ensuring that other road users or possible dan-
gers
are not hidden from view. Navigation arrows vir-
tually
projected onto the road assist the driver by
ensuring that he or she continually concentrates on
the surrounding traffic. If required, the glasses can
also
be adjusted to show places of interest or even free
parking spaces en route. A camera installed on the
side of the vehicle assists the driver when parking,
en-
abling the driver to check both the obstacles in his or
her line of vision and the distance to the kerb, which is
displayed in their field of vision. The glasses also pro-
vide the driver with a virtual view through parts of the
bodywork by making the A-pillar invisible, for instance,
hence improving all-round vision.
Innovations included in series vehicles
In 2015, a new lighting technology known as organic
light-emitting diodes, or OLEDs, were installed in a
series model for the first time. OLEDs consume less
electricity and therefore help further reduce CO
2
emis-
sions. Unlike the point-like light emitted by LEDs,
OLEDs illuminate entire areas and are also smaller.
The BMW Group has also installed numerous innova-
tions for added driving convenience and assistance in
the latest BMW 7 Series. For example, infotainment
and communication features can be controlled from the
back seat by means of a tablet. Self-configured or pre-
configured functions can be controlled by hand gestures
made within the vehicle. Using the new display key,
the vehicle can be remotely and driverlessly manoeuvred
in and out of tight parking spaces.
Awards and prizes in 2015
The BMW Group won three “Golden Steering Wheels”
during the year under report: for the BMW 7 Series in the
luxury class, for the new BMW X1 among the medium-
sized SUVs, and for the BMW 2 Series Gran Tourer in
the family class, making BMW the most successful brand
in this year’s Golden Steering Wheel competition.
In the “International Engine of the Year Award”, the most
prestigious engine competition worldwide, the BMW
Group was winner in three different classes as well as
overall winner. The new BMW TwinPower Turbo 3-cylin-
der petrol engine, which powers the BMW i 8, was win-
ner in its class. The complete drivetrain of the BMW i 8
also won the “best new engine” award. The successful
combination of electric motor and petrol engine also won
the overall award. Winner in the 2.5- to 3.0-litre category
was the M TwinPower Turbo in-line 6-cylinder petrol
engine. The quadruple triumph for the BMW Group at
the “International Engine of the Year Award” in 2015
additionally underscores the outstanding efficiency of
the Efficient Dynamics technology package, which, since
2007, has enabled the BMW Group to continually in-
crease the sheer driving pleasure and reduce consump-
tion and emission levels at the same time.