BMW 2015 Annual Report Download - page 29

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29 COMBINED MANAGEMENT REPORT
Report on Economic Position
Review of Operations
Solid sales volume growth
The BMW Group sold 2,247,485* BMW, MINI and
Rolls-
Royce brand vehicles worldwide in 2015, thereby
setting a new record for the fifth year in succession
(2014: 2,117,965* units; + 6.1 %). Sales of BMW models
climbed by a solid 5.2 % to 1,905,234* units (2014:
1,811,719* units). MINI recorded even more impressive
growth, with sales rising by 12.0 % to 338,466 units (2014:
302,183 units). Rolls-Royce Motor Cars sold 3,785
ultra-
luxury sedans, moderately down on the previous year’s
high level (2014: 4,063 units; – 6.8 %).
Europe showing good signs of recovery
In a mostly friendly market environment in Europe,
sales of BMW, MINI and Rolls-Royce brand vehicles rose
by 9.4 % to a total of 1,000,427 units, surpassing the
one-
million threshold for the first time (2014: 914,587 units).
The number of vehicles sold in Germany was 5.0 % up
on the previous year (286,098 units; 2014: 272,345 units).
Business in Great Britain also developed very posi-
tively,
with sales rising to a total of 230,982 units (2014:
205,071 units; + 12.6 %). The pace of growth in Asia
slowed somewhat, mainly reflecting the anticipated
normalisation of the Chinese automobile market. The
BMW Group sold a total of 685,792* units of its three
AUTOMOTIVE SEGMENT
brands in Asia during the year under report (2014:
658,384* units; + 4.2 %). The sales volume figure of
464,086
*
units for China was slightly up on one year
earlier (2014: 456,732
*
units; + 1.6 %). Sales in the
Europe 858.4 865.4 859.5 914.6 1,000.4
thereof Germany 285.3 287.4 259.2 272.3 286.1
Asia* 375.5 493.4 578.7 658.4 685.8
thereof China* 233.6 327.3 391.7 456.7 464.1
Americas 380.3 425.3 463.8 482.3 495.9
thereof USA 306.3 348.5 376.6 397.0 405.7
Other markets 54.8 61.1 61.8 62.7 65.4
Total*1,669.0 1,845.2 1,963.8 2,118.0 2,247.5
* Including the joint venture BMW Brilliance Automotive Ltd., Shenyang (2011: 94,400 units, 2012: 141,165 units, 2013: 198,542 units, 2014:
275,891
units, 2015: 282,000 units).
BMW Group sales volume of vehicles by region and market
in 1,000 units
2,400
2,200
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
11 12 13 14 15
Europe
Americas
thereof Germany
thereof USA
Asia*
thereof China*
Other markets
BMW Group – key automobile markets 2015
as a percentage of sales volume
China* 20.6 France 3.5
USA 18.1 Italy 3.2
Germany 12.7 Japan 3.1
Great Britain 10.3 Other 28.5
Germany
USA
China*
Japan
Italy
France
Great Britain
Other