BMW 2015 Annual Report Download - page 30

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18 COMBINED MANAGEMENT REPORT
18 General Information on the BMW Group
23 Report on Economic Position
23 General and Sector-specific
Environment
27 Overall Assessment by Management
27 Financial and Non-financial
Performance Indicators
29 Review of Operations
29 Automotive Segment
35 Motorcycles Segment
36 Financial Services Segment
38 Research and Development
41 Purchasing
42 Sales and Marketing
44 Workforce
45 Sustainability
49 Results of Operations, Financial
Position and Net Assets
59 Comments on Financial Statements
of BMW AG
62 Events after the End of the
Reporting Period
63 Report on Outlook, Risks and
Opportunities
81 Internal Control System and Risk
Management System Relevant for the
Financial Reporting Process
83
Disclosures Relevant for Takeovers
and Explanatory Comments
87 BMW Stock and Capital Markets
Americas region increased by 2.8 % to 495,897 units
(2014: 482,257 units), the USA accounting for
405,715 units, 2.2 % up on the previous year (2014:
396,961 units).
Solid growth for the BMW brand*
The BMW brand marked another highly successful
performance in the premium segment during the year
under report. The BMW X5 as well as the BMW 4, 5
and 6 Series, for instance, all continued to head their
relevant segments.
With the Coupé and Convertible body variants now re-
ported as part of the new 2 Series, sales of the BMW 1 Se-
ries,
at 182,158 units, were nominally below the previous
year’s level (2014: 190,033 units; – 4.1 %). The BMW 2 Se-
ries has been a highly popular customer choice since its
launch, with 157,144 units sold during the twelve-month
period under report (2014: 41,038 units). Sales figures
for the BMW 3 Series were also nominally down year-on-
year, at 444,338 units, reflecting the fact that the Coupé
and Convertible body variants are now reported as
part of the BMW 4 Series (2014: 480,214 units; – 7.5 %).
Customers took delivery of a total of 152,390 units of
the BMW 4 Series during the period under report (2014:
119,580 units; + 27.4 %). Now nearing the end of its life
cycle, at 347,096 units, sales of the BMW 5 Series did
not quite match the previous year’s high figure (2014:
373,053 units; – 7.0 %). Owing to the model change at
the end of 2015, worldwide sales of the BMW 7 Series
fell to 36,364 units (2014: 48,519 units; – 25.1 %). Now
in
its sixth generation, this luxury class model has at-
tracted extremely positive feedback from the trade
press and from customers alike, raising expectations
of a perceptible resurgence in sales figures during
2016.
The BMW X family also continued to perform well in
2015, with worldwide deliveries to customers totalling
527,319 units (2014: 506,699 units; + 4.1 %). Sales of
the BMW X5 rose by 14.1 % to 168,143 units (2014:
147,381 units). With 137,810 units sold in 2015, the
BMW X3 remained below its previous year’s level (2014:
150,915 units; – 8.7 %). The BMW X4 more than doubled
sales volume during the twelve-month period
(55,050 units; 2014: 21,688 units). As a result of the
model change, sales of the BMW X1, at 120,011 units,
were lower than one year earlier (2014: 156,471 units;
– 23.3 %). The second-generation BMW X1 first appeared
in showrooms at the end of October 2015 and is set to
continue its predecessor’s success story in 2016.
Sales volume of BMW vehicles by model variant*
in units
2015 2014 Change Proportion of
in % BMW sales volume
2015 in %
BMW 1 Series 182,158 190,033 – 4.1 9.6
BMW 2 Series 157,144 41,038 – 8.3
BMW 3 Series 444,338 480,214 – 7.5 23.3
BMW 4 Series 152,390 119,580 27.4 8.0
BMW 5 Series 347,096 373,053 – 7.0 18.2
BMW 6 Series 20,962 23,988 – 12.6 1.1
BMW 7 Series 36,364 48,519 – 25.1 1.9
BMW X1 120,011 156,471 – 23.3 6.3
BMW X3 137,810 150,915 – 8.7 7.3
BMW X4 55,050 21,688 – 2.9
BMW X5 168,143 147,381 14.1 8.8
BMW X6 46,305 30,244 53.1 2.4
BMW Z4 7,950 10,802 – 26.4 0.4
BMW i 29,513 17,793 65.9 1.5
BMW total 1,905,234 1,811,719 5 . 2 100.0
* Including the joint venture BMW Brilliance Automotive Ltd., Shenyang (2014:
275,891 units, 2015: 282,000 units).