Advance Auto Parts 2009 Annual Report Download - page 9

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Throughout this Annual Report, you can see photos and read stories about some of our Team Members
who are living examples of how we are growing and transforming our business. Alongside these Team
Members, you will also see and read about the customers they are serving better than anyone else. We’re
here to make our customers’ lives easier. There’s nothing better than knowing you’ve helped someone
and made a difference in his or her day,
and these customers are a testament to
those relationships.
In 2010, we will begin a new chapter
at Advance. We are aware of the
challenges that we need to overcome,
and we are excited about our
progress and our future. We will
differentiate Advance by defining
our Company’s purpose and
integrating our values into
every customer experience – ultimately creating Advance customers for life! Our
long-term success will come from our focus on delivering a consistent and sustainable
customer experience and developing lasting relationships.
To this end we believe we will achieve our goal by focusing on exceeding expectations
and creating a better shopping experience for our customers. Everything about our
business from our values to our business strategies is designed to build on the culture
of service Advance was founded upon 78 years ago.
We will ensure that our Team has the necessary leadership, processes, technology,
training and development to deliver our value proposition on a consistent and
profitable basis. We will continue our focus on our four strategies. In addition,
we will place a higher emphasis on the effectiveness of change, as well
as the consistency of the customer experience through superior operations
and execution.
I’m proud of the work the Advance Team accomplished in 2009. I am
confident that our future holds some exciting opportunities for all our
Team Members, customers and stockholders.
Sincerely,
Darren R. Jackson
Chief Executive Officer
7
In 2009, Advance opened its own office in
Taipei, Taiwan in order to support its global
sourcing Initiative. To date the program has
reduced costs, improved product offerings
and maximized shipments. Currently, there
are several projects throughout the Company
that have been identified as future growth
opportunities for this new program.