AT&T Wireless 2006 Annual Report Download - page 6

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Our efforts to consolidate our wireless operations under one
brand are moving forward. We are now able to reach customers
with our full spectrum of communications and entertainment
offerings under the best-known and most respected name in
the industry — AT&T.
Wireless is a Growing Business for AT&T
Wireless contributes approximately one-third of AT&T’s
pro forma revenues, and we believe that we have the
industry’s premier assets. Our advantage in wireless benefits
our enterprise customers and supports our three-screen
strategy for consumers — to integrate the wireless phone,
TV and PC under a single, unified service.
RIGHT: The iPhone from Apple and AT&T will transform the way people
think about wireless communications.
Wireless
n The Most Wireless Subscribers. AT&T has 61 million
subscribers, with 6.8 million added in 2006 alone.
n The Largest Footprint. Our footprint covers 282 million
people in 13,000 cities and towns and along 40,000 miles
of highway.
n Low Churn. Down significantly year over year, churn
was 1.8 percent in the fourth quarter of 2006.
n Increasing ARPU. Service ARPU (average revenues per
user) increased in the second half of 2006, and data
ARPU grew to an average of $7.19 per month in the
fourth quarter, up 53 percent year over year.
n A Fully Integrated Network. We completed integration
of our GSM networks in October.
4 : :
2006 AT&T Annual Report : :
Wireless