AT&T Wireless 2006 Annual Report Download - page 14

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IP and Broadband
AT&T is Innovating to Drive Demand
for Broadband Products and Services
In fall 2006, we introduced a simplified pricing structure
for AT&T Yahoo! High Speed Internet service that offers
greater value and flexibility. This strategy has paid off with
continued subscriber growth, higher ARPU and lower
customer churn. And more customers are choosing our
higher-speed service packages.
In November, we announced the expansion of our sales
channels. We announced that we plan to offer AT&T Yahoo!
High Speed Internet service at 570 Wal-Mart stores. Customers
can now also buy our broadband products from Amazon.com,
which has more than 64 million active customer accounts.
In October, we relaunched AT&T blue roomSM (attblueroom.com),
a Web site that houses AT&T’s exclusive sports, music, gaming
and entertainment content. And AT&T’s YELLOWPAGES.COM unit,
which includes leading Internet Yellow Pages and local search
sites, continued to grow in 2006.
Through these and additional efforts, in 2007 we will further
cement our position as the industry leader in IP-based
technology and broadband.
AT&T Video Services
We are revolutionizing the television-viewing experience with AT&T U-verse TV service. More and more customers are
discovering the advantages that U-verse offers, which include advanced digital videorecording capabilities, a growing library
of video-on-demand titles and a wide selection of HD channels. As we continue to expand the availability of our U-verse
service, we plan to offer service to approximately 19 million homes by the end of 2008 as part of our initial deployment.
With AT&T Homezone service, we are the first national telecommunications provider to offer integrated video content
and TV entertainment. Frost & Sullivan recently called AT&T Homezone service “a home run for consumers and AT&T.”
12 : :
2006 AT&T Annual Report : :
IP and Broadband