Singapore Airlines 2003 Annual Report Download - page 22

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SIA Annual Report 02/0320
Change of CEO
In January 2003, the Board of Directors announced that Mr Chew Choon
Seng would succeed Dr Cheong Choong Kong as Chief Executive Officer
on the latter’s retirement in June 2003, after 29 years with the Company.
Fifty-six-year-old Mr Chew, who joined SIA in 1972, has moved extensively
through different functional areas of the company. His overseas experience
includes country management assignments in Japan and Italy, and
subsequent regional appointments as Senior Vice-President in charge of
the South-West Pacific, the Americas and Europe. He has also headed
the Divisions of Planning, Marketing, and Finance. He was promoted to
the position of Senior Executive Vice-President (Administration) in May
2001 and in this capacity was responsible for the areas of Corporate
Affairs, Finance and Internal Audit.
The SIA Board paid tribute to Dr Cheong, saying that it was deeply
appreciative of his service and achievements as CEO, and for his assisting
the board in planning a smooth and orderly succession.
Born in Malaysia, Dr Cheong spent six years at the University of Malaya,
the last few as an Associate Professor, before joining SIA in 1974. After
holding managerial posts in Planning, Personnel and Information Technology,
he became Managing Director in 1984. The position was re-titled Chief
Executive Officer in 1996, and he became Deputy Chairman the same
year. Under his direction, the Company has become an airline industry
leader, gaining respect and recognition internationally.
SIA is actively involved in the Singapore
community, supporting the lonely elderly
poor through the SIA Club Sunday
programme, run in conjunction with Lions
Befrienders. The Airline also provided air
tickets to the arts community for local
artistes to travel overseas for performances
or competitions under the SIA-NAC Travel
Grant Scheme, run in conjunction with the
National Arts Council. Supporting the local
arts scene is still very much a part of SIA’s
sponsorship objectives, with the Singapore
Symphony Orchestra and Singapore Dance
Theatre among the recipients.
Finally, in the area of sport, SIA provided
support in the form of air travel to the
Football Association of Singapore.