Singapore Airlines 2003 Annual Report Download - page 21

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19
SIA Annual Report 02/03
It was the first time the event was included
in the prestigious World Series Racing
Championship, a global event linking the
world’s top international thoroughbred races
in an annual championship. SIA also
sponsors the $1 million KrisFlyer Sprint,
which is run on the same day.
Another sporting event sponsored by SIA
was the inaugural Singapore Sevens rugby
tournament, held in April 2002 at the
Singapore National Stadium, where SIA was
the Official Airline.
ALLIANCE MATTERS
This year saw the launch of 'Star Alliance
Awards’ , a frequent flyer benefit. KrisFlyer
members can now use a single award level
to redeem a seamless itinerary consisting
of multiple flights on Star Alliance carriers,
including Singapore Airlines.
In September, a significant step was taken
towards ensuring a more seamless travel
experience with one of SIA’s key codeshare
and Star Alliance partners, Lufthansa.
Customers flying into Frankfurt on SIA flights
can check the departure gate for their
onward connection to Lufthansa’s domestic
German network even before they land.
The information is displayed on KrisWorld.
Similarly, Lufthansa passengers connecting
to any SIA destination via Singapore can
check the gate number of their connecting
flight at Changi Airport before they arrive,
using the same system that has been in
place for SIA flights arriving in Singapore.
COM MUNITY RELATIONS
SIA recognizes that its business is reliant on
the support of the communities in which it
operates, and the Company is committed
to assisting those communities through its
community relations programmes.
SIA contributed nearly $900,000 in cash,
as well as free and rebated air tickets, to
charities, community development
programmes, and philanthropic or
promotional events.
Two of the biggest regional projects are
Siap, an education program in Indonesia,
which offers scholarship assistance to
students; and Bantay Bata, also an education
programme, launched in February 2003 in
the Philippines. Bantay Bata provides support
for more than 100 abused children,
including tuition fees, school supplies and
academic-related miscellaneous expenses.