Singapore Airlines 2003 Annual Report Download - page 17

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15
SIA Annual Report 02/03
A restricted viewing feature was introduced
to KrisWorld in January 2003, allowing
parents to choose which programs their
children can view. The feature, available on
aircraft fitted with the MAS3000 system,
enables cabin crew to block selected video
channels if parents consider the content to
be unsuitable for their children. Parents may
make their request through SIA’s reservations
service if the child is travelling alone.
In February, KrisWorld became more
accessible to passengers from around the
world, with the inclusion of four separate
language options for the latest Hollywood
blockbusters. At the touch of a button,
customers on aircraft with the MAS3000
system can pick their language of choice.
Language selections, which vary from film
to film, include German, French, Italian,
Japanese, Spanish, Korean and Mandarin.
SIA’s inflight dining has long been among
the best in the industry, and in September,
its unique Book the Cook option for First
and Raffles Class passengers was revamped
to better suit the tastes and desires of its
customers. After extensive research, half
the menu options were changed.
KrisWorld inflight entertainment system,
complete with a 10.4-inch high-resolution
video screen. Based on Matsushita Avionics’
latest MAS3000 system, the new KrisWorld
is being installed in all three classes of SIA’s
long-haul fleet.
The new system offers passengers a greatly
enhanced range of options that extend
beyond movies, short features and games,
with inflight SMS and email now featured.
Utilizing Matsushita’s Inflight Communicator
system, the inflight SMS and email feature
was launched in August 2002 on a free
trial basis. It allows passengers to send
messages of up to 160 characters to email
addresses and mobile phone numbers
around the world.
The previous features of KrisWorld are still
available, but with even more choice.
Using the audio-video on demand feature,
customers in all classes can begin playing
movies and music CDs at any time they
wish; they can pause, fast-forward or rewind
a movie or CD at any time and, in the latter
case, create their own playlists. They can
also choose from a wide variety of
entertainment features such as interactive
multi-player games like mahjong, popular
Nintendo games, and news around the
world from CNN. In total, nearly 200
entertainment options are available.
In December 2002, The Arts Channel was
added to the suite of video channels
available on KrisWorld. With its focus on
opera, ballet and musicals, the Arts Channel
was launched in style with a feature on the
tenth anniversary of Pavarotti and Friends,
a series of concerts hosted by the legendary
Italian tenor that unites a vast range of
music genres and artists.