Singapore Airlines 2003 Annual Report Download - page 20

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SIA Annual Report 02/0318
KrisFlyer
KrisFlyer continued to build and enhance
its network of partners throughout the year,
adding more value to SIA’s frequent flyer
programme members. In May 2002,
Emirates joined as KrisFlyer’s latest
airline partner, and in November 2002,
KrisFlyer welcomed three new hotel
partners: Starwood Hotels and Resorts,
Taj Resorts, Hotels and Palaces, and the
Saville Hotel Group.
For the second year in a row, KrisFlyer was
voted 'Best Frequent Flyer Programme' by
readers of Business Traveller Asia Pacific and
'Most Popular Airline Frequent Flyer
Programme' in the TIME Readers’ Travel
Choice Awards.
KrisFlyer boasts 69 partners around the
world, ranging from airlines, hotels and a
travel agency to credit cards, an insurance
company and a telecommunications
provider. Through Singapore Airlines’
international network, KrisFlyer now
connects members to global airline partners
serving 810 destinations worldwide.
PROMOTING TRAVEL AND TOURISM
SIA undertook joint promotion activities
with various tourism bodies throughout the
region, and sponsored familiarisation trips
for journalists to several countries, including
Indonesia, the Philippines and Australia.
Following the Bali bombing in October 2002,
SIA worked closely with tourism officials in
Indonesia in an effort to encourage tourists
to resume travel to Bali. Major promotions
were launched in Singapore and throughout
the network, with a total of 25,000 packages
sold offering discounted flights and
accommodation in Bali.
Earlier in the year, the SIA Splendour Card
was launched, offering customers discounts
of up to 20 per cent at more than 300 retail
outlets, restaurants and entertainment
outlets in Singapore. The programme was
later extended to include a total of 800
merchants spread through South East Asia
and Australia.
The Singapore Stopover Splendour package,
initially launched in September 2001, was
extended until the end of September 2002
due to its high popularity. The package
offered customers a night’s hotel
accommodation for just US$1, as well as
discounts of up to 50 per cent at leading
tourist attractions.
SIA extended its relationship with the
Singapore Turf club in 2002 by extending
its sponsorship of one of the region’s premier
horse racing events – the $3 million
Singapore Airlines International Cup.