Xerox 2009 Annual Report Download - page 5

3Xerox 2009 Annual Report
Considering the challenges in the marketplace, we’re
especially pleased with the progress we made in delivering
on our priorities of cash generation and cost and expense
management. This is thanks to the determination of Xerox
people who always stand and deliver.
Investing in Our Future
As proud as we are of our results in the depths of a global
recession, we know that we must grow revenue to build
even more value for our company and for you. That’s why
we remain sharply focused on strengthening our leadership
in document management, as well as significantly scaling
and growing our services business.
Among our many assets, we are known for and continue to
invest in three indisputable strengths: our brand, global presence
and renowned innovation. By leveraging these three pillars,
we’re expanding into more markets and creating more value-
based offerings for our clients through technology and services.
Last year, we brought to market 34 new products, increasing
what is already the industry’s broadest portfolio of technology
that serves businesses small to large. For example, our clients
in the graphic arts marketplace – many of whom print for a
living – are always seeking faster, more productive technology
so they can better serve their customers. In 2009, we announced
the Xerox® iGen4® 220 Perfecting Press. It’s a digital color
press that can print 220 impressions per minute and up to
seven million impressions per month – reliable technology that
works hard so our customers can profit.
Of course, Xerox’s brand and technology remain prominent
in workplaces of any size. It’s been 50 years since we first
launched the Xerox® 914, the world’s first plain-paper copier and
an invention that dramatically changed the way information
is shared. Fast forward to today and our customers still depend
on Xerox for document technology that does more for less.
The Xerox® ColorQube™ does just that. Launched in May last
year, the ColorQube is a game changer in our industry. It cuts the
cost of color pages by up to 62 percent compared to traditional
color lasers – making it virtually the same as black-and-white
for several applications – and it prints, scans, faxes and copies
without compromising print quality. It’s also a good example
of our focus on helping customers with their sustainability
initiatives. Compared to traditional laser printers, ColorQube
creates 90 percent less waste from supplies, cuts down on
storage space, uses less energy, produces fewer greenhouse
gases and meets the U.S. Environmental Protection Agency’s
rigorous new ENERGY STAR® requirements.
As critical as our technology is, so too is our distribution. Xerox
boasts the broadest and deepest global sales network in our
industry, including direct sales, agents and concessionaires,
value-added resellers and teleWeb sales. During 2009, we
continued to expand our reach. Most notable was the acquisition
of ComDoc, Inc., one of the larger independent dealers in
the U.S. Our operations in the United Kingdom also formed a
strategic partnership with the Danwood Group. With 34 sales
offices, Danwood is the largest independent supplier of printing
solutions in Europe and gives us access to more customers in
both the corporate and public sector.
You can expect more world-class technology and innovation
from Xerox – this year and every year. In 2009, we received
706 U.S. patents – that’s a 16 percent increase from 2008
and places Xerox among the world’s top 25 corporate patent
recipients. Add in the 425 U.S. patents received by Fuji Xerox
and our total swells to 1,131, putting Xerox in the No. 12
spot worldwide.
“We’re expanding into more markets and
creating more value-based offerings for our
clients through technology and services.”