Xerox 2009 Annual Report Download - page 13

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11Xerox 2009 Annual Report
We are well-positioned to lead in the large and growing business process
and document management market through:
Executing on Growth Initiatives
• Accelerating the transition to color – We have the broadest color
portfolio in the industry and leading technologies to help customers
realize the communication benefits of printing in color.
– Color is a large and growing market and is estimated at $44 billion.
– Cost and quality improvements are driving the transition from
black-and-white to color.
– We are also a leader in the black-and-white segment and we
continue to gain share and capture growth opportunities in this
$62 billion market.
• Building on services leadership – We lead the industry with
end-to-end Document Management Services and we participate
in three areas of the outsourcing services market:
– Infrastructure Outsourcing, where we help our customers through
differentiated technology, skills and automation to reduce their
enterprise spend and optimize their IT and print infrastructure to
support their business processes. With the acquisition of ACS, we
have expanded our capabilities into IT outsourcing.
– Application Outsourcing, where we help our customers to
streamline their document-intensive business processes through
automation and deployment of software applications and tools.
–
Business Process Outsourcing (“BPO”), where we have the
technology and global presence to deliver value to our customers
of all sizes. In today’s competitive environment, our customers are
striving to reduce cost, improve productivity and add more value. With
our broad array of solutions, workflow, knowledge and leadership, we
are uniquely positioned to deliver value to our customers. With the
acquisition of ACS, we are the leader in this diverse industry.
• Strengthening our leadership in digital production printing –
We continue to create new market opportunities with digital
printing as a complement to traditional offset printing through
technology that enables short-run book publishing, personalized
transactional and promotional statements, cross-media customized
campaigns and more.
– We continue to identify new applications which are suitable
for digital production printing.
– Our leading technology, workflow and business development
tools lead the way to enable our customers to increase their
communication effectiveness, improve their returns and add
value in a competitive market.
Expanding our Distribution Channels
• We continue to broaden our distribution capacity through
acquisitions and channel partnerships targeted at expanding our
presence in the small and medium-size business (“SMB”) market.
• We are focused on capturing the high-growth opportunities in
the Developing Markets. Through our marketing investments and
expanded offerings, we are well-positioned to meet the unique
business requirements in these markets.
• We are capitalizing on our coverage investments and partnerships
to capture the opportunities in digital production printing.
• We will leverage our account management infrastructure and
global reach to create significant opportunities for ACS to expand
its business worldwide.
Securing Future Technology Leadership
• Through advancing our heritage of innovation, we are yielding
a broad technology portfolio.
• We continue to capitalize on breakthrough ink technologies. We
launched the new ColorQube™ product and, with this innovative
offering, we are able to deliver affordable color to the market and
further expand and leverage color growth.
• We continue to expand our Document Management Technology
software and solutions to optimize the capabilities of our products
and streamline customers’ processes.
• We will utilize our intellectual property and technology to enhance
ACS’s BPO solutions.
Optimizing Productivity and Infrastructure
• We continue to improve the efficiency and effectiveness of our
infrastructure through our cost-reduction programs.
• We are focused on optimizing our resources to support innovation
and growth.
• We will apply the capabilities of both Xerox and ACS to further
improve our combined cost efficiency.
Expand
Distribution
Optimize
Productivity and
Infrastructure
Secure
Future Technology
Leadership
Execute on
Growth Initiatives
Our Strategy