Xerox 2009 Annual Report Download - page 18

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16
Our Business
• Xerox® Nuvera 100/120/144/200/288 MX Production Systems:
In October we refreshed the entire magnetic ink character recognition
(“MICR”) portfolio. We added MICR capability to the 200 and 288
products for the first time. Reliability and productivity improvements
were made to the existing Nuvera 100/120/144 MX that include an
upgrade to our FreeFlow Print Server hardware and software, and
other system upgrades to the print engine.
Other
The Other segment primarily includes revenue from paper sales,
value-added services, wide-format systems, and GIS network integration
solutions and electronic presentation systems.
We sell cut-sheet paper to our customers for use in their document
processing products. The market for cut-sheet paper is highly
competitive and revenues are significantly affected by pricing. Our
strategy is to charge a premium over mill wholesale prices, which is
adequate to cover our costs and the value we add as a distributor,
as well as to provide unique products that enhance digital production
printing and color output.
An increasingly important part of our offering is value-added services,
which utilize our document industry knowledge and experience. Our
value-added services deliver solutions that optimize our customers’
document output and infrastructure costs while streamlining, simplifying
and digitizing their document-intensive business processes. Through our
imaging centers, a company can scan and digitize documents to create
secure, accessible and searchable online information archives, such as a
library of car-rental contracts or construction blueprints. Often our value-
added services solutions lead to larger managed print services contracts
which include our equipment, supplies, service and labor. We report
revenue from managed services contracts in the Production or Office
segments. In 2009, the combined value-added services and managed
print services revenue, including equipment, totaled $3.5 billion.
In our wide-format systems business, we offer document processing
products and devices designed to reproduce large engineering and
architectural drawings up to three feet by four feet in size. In 2009
we launched:
• The Xerox® 6604 and 6605 Wide Format Printer: This printer
continues our successful tradition in the computer-aided design
environment with its unsurpassed ease of operation and benchmark
image quality. This new product includes a full-color scanner and new
user-friendly interface for ease of operation.
Right Technology
For more than two decades, we have delivered innovative technologies
that have revolutionized the production printing industry. We continued
to increase installations of our flagship Digital Color Production Presses.
We are the industry leader in the number of pages produced on
digital production color presses, with our flagship Xerox® iGen4® Digital
Production Press, iGen3® Digital Production Press and DocuColor® Digital
Presses. Worldwide, approximately 400 customers have installed two
or more iGen presses to meet their increased demand. In 2009 we
delivered a number of innovative products to the markets; following
are a few examples:
• Xerox® DocuColor 7002/8002: In August we launched both 70 and
80 ppm full-color production systems built off the very successful
7000AP/8000AP products. The new products utilize a new low-gloss
toner formulation which provides a more matte or “offset-like” finish.
We also incorporated the In-Line Spectrophotometer and Automated
Color Quality Suite; these automation tools enable increased
productivity and color quality. New finishing options including tape
and e-bind solutions were also enabled on the new products.
• Xerox® Nuvera® 200 EA Perfecting Production System: In April we
added to the Nuvera product portfolio with the Nuvera 200 Perfecting
Production System. This product enhances the Xerox portfolio with
another tandem architecture product positioned below the flagship
Nuvera 288. Throughout the year we expanded the finishing
capabilities of the entire Nuvera portfolio. We added an in-line binding
solution, the GBC e-Bind 200, a new booklet maker from partner
Plockmatic, the DBM5001 and an enhanced stacking solution, the
Xerox® DS 3500 stacker. All of these finishing options are available
on any Nuvera product.
DocuColor® 7002/8002 Digital Presses