Xerox 2009 Annual Report Download - page 16

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Our Business
The breadth of our product portfolio is unmatched. Our color-capable
laser devices provide an attractive color entry point, our patented solid
ink technology offers unmatched ease of use, vibrant color image
quality and economic color run costs, and our top-of-the-line color laser
products provide superior image quality coupled with industry-leading
productivity and reliability. In 2009, we delivered a number of innovative
products to the markets; following are a few examples:
• ColorQube 9201/9202/9203: A game-changer that brings Xerox’s
solid ink technology upstream to the console (A3) workgroup color
market. The ColorQube 9200 Series makes color affordable by
dramatically reducing the cost of color with its Hybrid Color Plans.
Cartridge-free solid ink technology is extremely easy to use,
and with only one customer-replaceable unit, the ColorQube
has 90 percent less waste and a 9 percent lower carbon footprint
associated with it over life than a comparable laser MFP.
• Phaser 7500: This 35 ppm color laser printer allows small and mid-size
workgroups to attain professional-quality features. Key features include
improved print quality as a function of 1200 dpi, new “Color by Words”
Xerox technology, a natural language technology enabling easy and
intuitive color adjustments, enhanced media handling capabilities, and
longer lives on customer-replaceable parts.
• WorkCentre 6400: The WC6400 is Xerox’s first desktop MFP that
utilizes Xerox’s Smart Controller platform and supports Extensible
Interface Platform, Xerox’s open platform allowing customization
of applications on the MFP. Able to handle busy volumes with print
speeds up to 32 ppm color/37 ppm mono, the WorkCentre 6400 also
offers basic finishing, Print Around and ID Card Copy.
Office
Xerox develops and manufactures a range of color and black-and-
white multifunction printer/copier/fax products and document-related
software solutions. Our Office segment serves global, national and small
to mid-size commercial customers, as well as government, education
and other public sector customers. Office systems and services, which
include monochrome devices at speeds up to 95 ppm and color
devices up to 85 ppm, include our family of ColorQube, WorkCentre®
multifunction printers (“MFPs”) and Phaser® desktop printers and MFPs.
We offer a complete range of services and solutions in partnership
with independent software partners that allow our customers to analyze,
streamline, automate, secure and track their document workflows,
which we then use to identify the most efficient, productive mix of
office equipment, software and services for that business, helping
to reduce the customer’s document-related costs.
In 2009, we continued to build on our position in the market by:
• Driving to a revenue leadership position in the combined
color page printer and color MFP spaces. Revenue leadership is
focused on both increasing unit share of color devices installed
and growing the total number of color pages printed. Our goal is
to accelerate the market trend toward color-centric printers and
MFPs from mono-centric devices.
• Helping customers through our industry-leading MPS offering
to reduce operational costs by up to 30 percent and get more
out of the print infrastructure they’ve invested in.
• Enhancing our already strong color product portfolio, making
color more affordable, easier to use, faster and more reliable while
maintaining our leadership position in black-and-white. Key to our
success was the extension of our unique solid ink value proposition
into the growing A3 color workgroup MFP market space with the
ColorQube 9200 series of MFPs.
• Expanding our channel reach and capacity to support the needs
of the SMB market. This will increase our MIF and capture more
pages, building the foundation for future post sale revenue growth.
ColorQube™ 9201/9202/9203