Xerox 2008 Annual Report Download - page 7

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Xerox 2008 Annual Report 5
Net cash from
operating activities
(millions)
Gross margins
(percent)
Our combination of document services, affordable and
innovative color technology, and broader distribution to
businesses of any size positions us exceptionally well to attack
a $132 billion market. Here’s how:
We provide document services that help businesses work
faster and smarter with lower costs. Today businesses rely
on us to help reduce their infrastructure costs by optimizing
how they manage their document technology and handle
enterprise-wide printing needs. Also core to our document
services offerings is our expertise in converting paper to digital
and helping customers seamlessly track, edit, share and save
documents in any form.
In a world where 15.2 trillion pages are printed each year
and $650 billion in productivity is lost each year due to the
overload of information, our ability to simplify the way work
gets done helps customers save up to 30 percent on their
document management costs. That’s a figure that is getting
more and more attention as we speak to our customers these
days, many of whom are looking for ways to contain cost
and reduce paper. That may seem counter-intuitive coming
from a company known for putting marks on pages, but
it’s actually a sweet spot for us, especially in what we call
“document-intensive” industries like legal, healthcare, financial
services and education.
Increasingly we’re partnering with IT services companies
like CSC and HCL Technologies to integrate our strength in
document management with their capabilities in managing
enterprise-wide IT systems. And, we are the preferred global
imaging partner for IBM Managed Business Process Services,
a unit of IBM Global Technology Services. Under our worldwide
agreement, we’re scanning and imaging millions of
documents for IBM and their customers.
We provide affordable color printing systems that cut
through the clutter with high-impact communications. Xerox
continues to benefit from making color printing affordable
for businesses of any size. Revenue from color now represents
more than 41 percent of our total revenue.
Selling, administrative
and general costs
(percent of revenue)
26.7 26.2 25.2 25.0 25.7
1,750
1,420
1,617
1,871
1,554*
939
41.6 41.2 40.6 40.3 38.9
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