Xerox 2008 Annual Report Download - page 13

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Our Strategy
Execute
on Growth
Initiatives
Expand
Distribution
Secure Future
Technology
Leadership
Optimize
Productivity
and
Infrastructure
We are well-positioned to lead in this large and growing market through:
Executing on Growth Initiatives
•Accelerating the transition to color – We have the broadest
color portfolio in the industry and leading technologies.
– Color is the fastest growing portion of our market and
estimated at $44 billion.
– Economic cost and quality improvements are driving the
transition from black-and-white to color.
– We continue to capture growth opportunities within the
black-and-white segment of our core markets, which we
estimate is a $62 billion market.
•Building on services leadership – We lead the industry with
end-to-end Document Management Services and we participate
in three areas of the outsourcing services market:
–Infrastructure Outsourcing, where we help our customers to
reduce their enterprise spend through differentiated
technology, skills and automation.
–Application Outsourcing, where we help our customers to
streamline their document intensive business processes
through automation and deployment of software
applications and tools.
–Business Process Outsourcing, where our customers
leverage our global delivery capability and proprietary
production imaging software to manage both high volume
standardized activities as well as lower volume complex
workflows.
•Driving the New Business of Printing®–We continue to
create new market opportunities with digital printing as a
complement to traditional offset printing through a market
transition we call the “New Business of Printing”.
– We are driving the New Business of Printing opportunity by
identifying applications which are suitable for digital
production.
– Our leading business development tools, workflow and digital
technology, led by our market-making Xerox iGen®
technology, uniquely positions us to meet the increasing
demand for short-run, customized and quick-turnaround
offset quality printing.
Expanding our Distribution Channels
• We continue to expand our presence in the small and mid-size
business (“SMB”) market through the acquisition of Veenman
B.V. in the European market, as well as additional acquisitions
made by Global Imaging Systems, Inc. in the U.S. markets.
• We are maintaining our investments in Developing Markets, a
high-growth market opportunity.
• We are capitalizing on our Graphic Arts coverage investments to
capture the opportunity associated with the New Business of
Printing.
Securing Future Technology Leadership
• Through advancing our heritage of innovation, we are yielding a
broad technology portfolio.
• We are capitalizing on breakthrough ink technologies such as
Solid Ink and Cured Gel Ink.
• Expanding our Document Management Technologies that
optimize the capabilities of our products and streamline
customers’ processes.
Optimizing Productivity and Infrastructure
• We are improving the efficiency and effectiveness of our
infrastructure and
• Optimizing our resources to support innovation and growth.
Xerox 2008 Annual Report 11