Xerox 2008 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2008 Xerox annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 100

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100

Our Business
We are a $17.6 billion technology and services enterprise and a leader
in the global document market. We develop, manufacture, market,
service and finance a complete range of document equipment, software,
solutions and services.
Overview
References in this section to “we,” “us,” “our,” the “Company” and
“Xerox” refer to Xerox Corporation and its subsidiaries unless the
context specifically states or implies otherwise.
We provide the document industry’s broadest portfolio of
document systems and services for businesses of any size. Digital
systems include high-end printing and publishing systems; digital
presses, advanced and basic multifunctional devices (“MFD’s”)
which can print, copy, scan and fax; digital copiers; laser and solid
ink printers and fax machines. We provide software and workflow
solutions with which businesses can easily and affordably print
books, create personalized documents for their customers, and
scan and route digital information. Our services expertise is
unmatched and includes helping businesses develop online
document archives, analyzing how employees can most efficiently
share documents and knowledge in the office, operating in-house
print shops or mailrooms, and building Web-based processes for
personalizing direct mail, invoices, brochures and more. We also
offer software, support and supplies, such as toner, paper and ink.
We serve a $132 billion market
(in billions)
Office
Services
Production
$81
$26
$25
�$25 Production
We are the leading provider in the market that offers a complete family of monochrome and color
production systems, business development tools and workflow solutions. We are creating new
market opportunities in targeted application areas with digital printing as a complement to
traditional offset printing.
�$26 Services
Our value-added services deliver solutions, which not only optimize enterprise output spend and
infrastructure, but also streamline, simplify and digitize our customers’ document-intensive
business processes.
�$81 Office
We are well positioned to capture growth by leading the transition to color and by reaching new
customers with our broad offerings and expanded distribution channels.
This estimate, and the market estimates that follow, are calculated by leveraging third-party forecasts
from firms such as International Data Corporation and InfoSource in conjunction with our assumptions
about our markets.
The document industry is transitioning to digital systems, to color,
and to an increased reliance on electronic documents. More and
more, businesses are creating and storing documents digitally and
using the Internet to exchange electronic documents. We believe
these trends play to the strengths of our product and service
offerings and represent opportunities for future growth in the $132
billion market we serve.
10 Xerox 2008 Annual Report
•
•
•
• We continue to expand our presence in the small and mid-size
• We are maintaining our investments in Developing Markets, a
• We are capitalizing on our Graphic Arts coverage investments to
• Through advancing our heritage of innovation, we are yielding a
• We are capitalizing on breakthrough ink technologies such as
• Expanding our Document Management Technologies that
• We are improving the efficiency and effectiveness of our
• Optimizing our resources to support innovation and growth.
Xerox 2008 Annual Report 11