Xerox 2008 Annual Report Download - page 16

Our Business
Production
We provide high-end digital monochrome and color systems
designed for customers in the graphic communications industry
and for large enterprises. These high-end devices enable digital
on-demand printing, digital full-color printing and enterprise
printing. We are the only manufacturer in the market that offers a
complete family of cut sheet monochrome production systems
from 65 to 288 pages per minute (“ppm”), color production
systems from 40 to 110 ppm and a complete line of continuous
feed printers from 250 to 1,064 ppm. In addition, we offer a
variety of pre-press and post-press options and the industry’s
broadest set of workflow software.
With our Freeflow®digital workflow collection of software
technology solutions, our customers can improve all aspects of
their processes, from content creation and management to
production and fulfillment. Our digital technology, combined with
total document solutions and services that enable personalization
and printing on demand, delivers value that improves our
customers’ business results.
2008 Production Goals
Our 2008 goals for the Production segment were to continue to
strengthen our leadership position in monochrome and color and
to build on the power of digital printing. Our New Business of
Printing strategy complements the traditional offset market and
continues to transform our industry. We are enabling print
providers in graphic communications and large enterprises to profit
and grow by meeting their customers’ specific business needs with
just-in-time, one-to-one and e-based services – rather than simply
manufacturing a printed piece. Having the right business modelSM,
the right workflowSM and the right technologySM are fundamental
to this transformation.
We continued our application-focused approach to assist our
customers in implementing solutions in four major categories. This
approach provided our customers end-to-end applications for
Collaterals by Request, Books, Transactional/Promotional and
Direct Mail.
During the 2008 drupa tradeshow that is held every four years, we
announced 12 new offerings and 50 applications; building on our
heritage of innovation and our in-depth understanding of both the
printing industry and customer requirements.
We continued to increase installations of our flagship Digital Color
Production Presses. We are the industry leader in the number of
pages produced on digital production color presses, with our
flagship Xerox iGen4®Digital Production Press, iGen3®Digital
Production Press and DocuColor®Digital Presses. Over 325
customers have installed two or more iGen presses to meet their
increased demand.
In 2008, we continued to build on our unmatched product breadth,
world class market and business development tools and integrated
end-to-end applications. Below are some of the key
accomplishments that enabled us to achieve our goals:
Our 2008 Production Accomplishments
Right Business Model
Our commitment to our customers starts before technology is
discussed and extends long after a solution is installed. It includes
sharing with them resources, strategies and tools that will help
them grow their businesses with digital printing.
•ProfitAccelerator®:This robust set of tools and programs
designed to maximize our customers’ investment in digital
printing equipment expanded in 2008 and now includes more
than 80 tools. It brings together Xerox’s unparalleled experience
and expertise, world-class resources and industry-leading
support. Some of the newest additions include a “Value-Based
Pricing Guide,” the “Picture Me Profitable Kit” to assist customers
in pursuing the personalized photo products opportunity, and
the “ProfitQuick®Investment Planner” financial modeling tool
that will help customers increase productivity and achieve cost
and efficiency savings.
•New Business of Printing Services: Business Development
Services was created in direct response to customer demand and
provides both training and professional services to help print
providers increase page volume and revenue. Service offerings
are available to support Sales & Marketing, Workflow and
Application Development efforts, and are delivered at the
customers’ location or via the web. These offerings include
creating marketing and sales management plans, sales force
training, designing for digital, color management, implementing
direct mail/marketing campaigns, Transpromo applications and
more. The offerings are deployed by a dedicated team of Xerox
business development consultants and industry experts.
Right Workflow
We lead the digital production workflow market by helping
customers become more profitable – reducing costs, streamlining
operations and enabling new applications. Our FreeFlow Digital
Workflow Collection makes it easy for customers to complement
traditional offset printing through the integration of digital
printing into existing environments for efficient hybrid print
manufacturing. In 2008 we enhanced our collection to include:
•Xerox FreeFlow Process Manager®:Software that provides
automated, “touchless” file preparation and decision making to
automate prepress and eliminate manual production steps.
14 Xerox 2008 Annual Report
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