Pizza Hut 2000 Annual Report Download - page 25

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drive-thru. We’ve also provided
additional coaching and sup-
port to our Restaurant General
Managers so they will have the
tools, resources and enhanced
capabilities to improve restau-
rant operations. These initiatives
are taking hold, and we should
see positive results in 2001.
“On the marketing front, we have taken
steps to immediately strengthen our calendar,
enhance our product quality and drive value.
We are looking for ways to evolve and dimen-
sionalize our industry-leading value proposition.
“Longer term, the big strategic push is for
Taco Bell to broaden our reach, maintaining our stronghold with
core heavy users and attracting new customers as the leading variety
option. As the market leader with 72% share, we need to expand our
user base. Our Taco Bell team is working on a new positioning and
advertising approach that will be launched in the latter part of 2001.
“So while it’s been a difficult year, we’re making progress. We
now have the strategies, the focus and the people in place to deliver
the kind of performance results you’d expect from Taco Bell.
We’re confident we’ll soon be back on track.”
Emil J. Brolick
President and
Chief Concept Officer
Bob Nilsen
Chief Operating Officer
Taco Bell continues
to drive customer
mania deep by giving
our people the train-
ing programs and
tools they need to
differentiate the
brand and keep our
customers coming
back for more.
Taco Bell’s L-Series
incorporates the
very latest in engi-
neering technology
and design – reduc-
ing labor, improving
food quality and
ensuring customer
satisfaction!
Taco Bell 72%
Del Taco 3%
Taco John’s 3%
Taco Bueno 2%
Taco Time 1%
Independents 19%
Mexican QSR Sales