Pizza Hut 2000 Annual Report Download - page 21

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With 53% of the
chicken QSR market,
KFC has a more
balanced marketing
approach for 2001.
Our franchise part-
ners voted with us
to add a half per-
cent contribution
to national media
spending in 2001.
generation of chicken lovers; accelerated unit development; and
other initiatives, such as multibranding, designed to fuel sales
and increase shareholder value in our brand.
“By the end of 2000, 13% of all U.S. KFC restaurants were
multibrand units, either partnered with Pizza Hut or Taco Bell,
or both. And under an exciting new arrangement with A&W
Restaurants, Inc., we opened several KFC/A&W units and plan
to build 300 more by 2005.
“New leadership, new strategies, a renewed commitment to
driving sales – we’re doing whatever it takes to ensure
that KFC remains the world’s #1 choice for chicken
for many years
to come!”