Pizza Hut 2000 Annual Report Download - page 20

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KFC “Since building a
foundation for our chicken
sandwiches in the fourth quarter
of 1999 – when we grew the
category more than any other
chain – we’ve since doubled our
1999 sandwich share and are now
aggressively competing for more.
“We’ve positioned ourselves
with a delicious line of freshly made sandwiches,
including Original Recipe, Tender Roast, Triple
Crunch, Triple Crunch Zinger and Honey BBQ.
And last fall, we extended this sandwich line with
the Twister – a unique, zesty, hot-wrap sensation
that’s proving it can keep customers coming back.
“We are optimistic about KFC because we have a much stronger
and balanced calendar featuring sandwiches, chicken-on-the-bone,
strips and wings news throughout the year. We also have an incre-
mental half percent of national advertising, or 11 extra weeks on-air,
to promote the variety of our menu.
“With a new leadership team in place, we’ve set our sights on two
primary goals: operational excellence and brand differentiation. We’ve
intensified our focus on superior CHAMPS performance; a targeted
new advertising campaign to draw in a whole new
KFC has strategi-
cally invested in
consumer learning
and product devel-
opment to ensure
we have top-quality,
consumer-preferred
products across
our menu.
20% of KFC system
restaurants had a
brighter, slicker look
in 2000, and more
upgraded units are
on the way in 2001.
18 TRICON GLOBAL RESTAURANTS
Cheryl Bachelder
President and
Chief Concept Officer
Mark Cosby
Chief Operating Officer
KFC 53%
Popeye’s 9%
Church’s 6%
Regional’s 4%
Independents 28%
Chicken QSR Sales