Pizza Hut 2000 Annual Report Download - page 24

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Taco Bell is aggres-
sively developing a
pipeline of products
that will broaden
our appeal and
improve our ingredi-
ent quality. We’ve
already scored key
customer wins with
our new mouthwa-
tering gooey Cheesy
Gordita Crunch.
22 TRICON GLOBAL RESTAURANTS
Taco Bell “We’ve had a challenging year at Taco Bell –
no doubt about it. Same store sales declined 5% for the year – and
that is completely unacceptable. But we’re moving quickly to regain
strength. We have a new management team in place, and we’re taking
a disciplined approach to turn Taco Bell around, once and for all.
“Our Taco Bell team is focused on a ‘one-two’ punch of
improved operations and improved marketing. On the operations
front, our goal is to improve cleanliness and speed of service. We
have launched a Clean Sweep program to drive
home the importance of executing our
clean checklist every day.
“To improve our speed
of service, we’re simpli-
fying the ordering
process at the
The Cheesy
Gordita Crunch is a
crunchy taco wrapped
in gordita flatbread
and a melted blend
of three cheeses –
all spiked with zesty
Pepper Jack Sauce.