Pitney Bowes 2008 Annual Report Download - page 6
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04
“Innovation is not
only about products
and services. It is
also about optimizing
every touch point
of every customer
relationship.”
to improve market targeting, qualify leads, streamline operations
and generate more effective communications.
Gartner, Inc., one of the world’s premier information technology
research fi rms, now includes our products and services in its
assessment of leading solutions in three industry categories—data
quality, data integration and managed print services.
We continue to fi nd new ways to help businesses of all sizes maxi-
mize the power and effi ciency of mail. Whether for a small business
sending out a few pieces a month, a corporate mail center, a direct
mail house or a high-volume mailer, we can help acquire customers,
generate revenue, improve cash fl ow, contain costs and gain a com-
petitive edge in this challenging economy.
Our technology milestones in 2008 included the launch of a
new generation of scalable, intelligent, ultra-high-speed inserters
capable of processing as many as 26,000 mail pieces in an hour.
None of our competitors can match the combined integrity and
speed we now offer. In many cases, one of these systems can
do the work of several competing systems. These new inserters,
powered by our Production Intelligence® software, enable users
to create, send and track millions of multipage, data-rich trans-
actional documents each month with unprecedented speed,
reliability and savings. We earned the highest rating possible in
Gartner’s 2008 industry review of ADF 2.0TM automated document
factory solutions.
We also expanded our presence in the important market of
environmental responsibility with our ecowiseSM services, a system-
atic process to help businesses reduce both the cost and the
carbon footprint of their print-to-mail operations. It begins with
a baseline analysis that quantifi es the current carbon impact of a
customer’s mailstream, then generates the most effi cient strategies
for reducing it—from consolidating mail pieces to decentralizing
print operations in order to reduce transportation costs.
Innovation is not only about products and services. It is also
about optimizing every touch point of every customer relationship.
In 2008 we developed more sophisticated tools for understanding
the evolving needs of each of our customer segments and how
best to match our solution sets to them. We armed our sales force
with the information we gained, so we can now approach a cus-
tomer or prospect with what amounts to a high-defi nition image of
its business situation and probable needs. We backed up this work
by establishing a new customer operations group to ensure that
we stay on top of changing customer needs and expectations and
incorporate them into our day-to-day business processes.
Pitney Bowes is an innovation-driven company. In addition to a
signifi cant annual investment in research and development under