Pitney Bowes 2008 Annual Report Download - page 12

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10
We’re applying
our expertise
to create new
value beyond
the mailstream.
Knowledge and tools that help companies grow
We built an entire industry on getting the right information to the
right people at the right time. We’re experts in areas ranging
from data encryption to the physics of paper. We manage more
than $20 billion a year in postage funds. We digitize everything
from messy handwriting to the demographic nuggets buried
inside addresses. We transform simple envelopes into data-rich,
intelligent communications.
Personalized marketing to 800,000 shoppers Using our
data quality tools, Tokyo department store chain Marui is
analyzing individual customers’ buying patterns, then
using the insights to create personalized, full-color
promotions. For the 800,000 holders of Marui’s Epos
credit card, each monthly statement now highlights merchandise
specifi cally selected for them. By printing these promotions right on the
statements, Marui also eliminates the extra production and mailing costs
of separate marketing pieces.