Lexmark 2010 Annual Report Download - page 129

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The following is revenue by geographic area for the year ended December 31:
2010 2009 2008
Revenue:
United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,790.9 $1,672.1 $1,864.8
EMEA (Europe, the Middle East & Africa) . . . . . . . . . . . . . . . . 1,510.2 1,453.9 1,742.9
Other International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 898.6 753.9 920.7
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,199.7 $3,879.9 $4,528.4
Sales are attributed to geographic areas based on the location of customers. Other International revenue
includes exports from the U.S. and Europe.
The following is long-lived asset information by geographic area as of December 31:
2010 2009 2008
Long-lived assets:
United States. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 584.0 $580.1 $578.4
EMEA (Europe, the Middle East & Africa) . . . . . . . . . . . . . . . . . . . 381.7 92.3 39.2
Other International. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279.5 286.1 278.0
Total long-lived assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,245.2 $958.5 $895.6
Long-lived assets above include net property, plant and equipment, net intangible assets, and goodwill.
Prior year totals have been adjusted to include net intangible assets and goodwill for the purpose of
comparability. At December 31, 2010, approximately $334.3 million of the Company’s total long-lived
assets above were held in Switzerland and $158.0 million were located in the Philippines. The
concentration of assets in Switzerland was largely due to intangible assets and goodwill acquired in
2010 related to Perceptive Software. The concentration of assets in the Philippines was made up entirely of
property, plant, and equipment. Similar levels of property, plant, and equipment were held in the Philippines
in 2009 and 2008.
The following is revenue by product category for the year ended December 31:
2010 2009 2008
Revenue:
Laser and inkjet printers
(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . $1,062.2 $ 938.8 $1,196.8
Laser and inkjet supplies
(2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . 2,914.5 2,751.8 3,117.5
Software and other
(3)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223.0 189.3 214.1
Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,199.7 $3,879.9 $4,528.4
1) Includes laser, inkjet, and dot matrix hardware and the associated features sold on a unit basis or through a managed service
agreement
2) Includes laser, inkjet, and dot matrix supplies and associated supplies services sold on a unit basis or through a managed service
agreement
3) Includes parts and service related to hardware maintenance and includes software licenses and the associated software
maintenance services sold on a unit basis or as a subscription service
123