Kraft 2014 Annual Report Download - page 19

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In 2014, we selected a new Performance Peer Group, which is the same as our Compensation Benchmarking Peer Group and
includes a broader spectrum of companies within our industry than in our Former Performance Peer Group. Our Performance Peer
Group currently consists of the following companies: Altria Group Inc., Campbell Soup Company, Colgate-Palmolive Company,
ConAgra Foods, Inc., General Mills, Inc., Hormel Foods Corporation, Kellogg Company, Keurig Green Mountain, Inc., Kimberly-
Clark Corporation, McDonald’s Corporation, MondelƝz International, Inc., PepsiCo, Inc., The J.M. Smucker Company, Starbucks
Corporation, The Coca-Cola Company, The Hershey Company, The Procter & Gamble Company, and Tyson Foods, Inc. Our
Former Performance Peer Group consists of the companies in the Standard & Poor's Packaged Foods & Meats Index, as follows:
Campbell Soup Company, ConAgra Foods, Inc., General Mills, Inc., The Hershey Company, Hormel Foods Corporation, Kellogg
Company, Keurig Green Mountain, Inc., McCormick and Co. Inc., Mead Johnson Nutrition Company, MondelƝz International, Inc.,
The J.M. Smucker Company, and Tyson Foods, Inc. Companies included in the Standard & Poor's Packaged Foods & Meats Index
change periodically. During 2014, Keurig Green Mountain, Inc. was added to the index and Archer Daniels Midland Company was
excluded from the index.
The above performance graph shall not be deemed to be “soliciting material” or to be “filed” with the SEC or subject to Regulation
14A or 14C, or to the liabilities of Section 18 of the Exchange Act.
Issuer Purchases of Equity Securities during the Quarter ended December 27, 2014
Our share repurchase activity for the three months ended December 27, 2014 was:
(1) Includes shares tendered by individuals who used shares to exercise options or to pay the related taxes for grants of restricted stock, restricted stock units, and
performance based long-term incentive awards that vested.
(2) On December 17, 2013, our Board of Directors authorized a $3.0 billion share repurchase program with no expiration date. Under the share repurchase program,
we are authorized to repurchase shares of our common stock in the open market or in privately negotiated transactions. The timing and amount of share
repurchases are subject to management's evaluation of market conditions, applicable legal requirements, and other factors. We are not obligated to repurchase
any shares of our common stock and may suspend the program at our discretion. As of December 27, 2014, we have repurchased approximately 13.1 million
shares in the aggregate under this program since its inception.
15
Date
Kraft Foods
Group S&P 500
Performance
Peer Group
Former
Performance
Peer Group
September 17, 2012 $100.00 $100.00 $100.00 $ 100.00
December 28, 2012 99.59 96.64 98.42 102.40
December 27, 2013 125.20 129.60 124.25 136.73
December 26, 2014 154.53 150.02 143.14 159.03
Total Number
of Shares
(1)
Average Price
Paid Per Share
Total Number of Shares
Purchased as Part of
Publicly Announced
Program
(2)
Dollar Value of Shares
that May Yet be
Purchased Under the
Program
(2)
9/28/2014 - 10/25/2014 1,812,616 $ 55.94 1,697,190
10/26/2014 - 11/22/2014 1,219,402 57.63 1,207,147
11/23/2014 - 12/27/2014 966,953 60.23 954,280 $2,254,120,747
For the Quarter Ended December 27, 2014 3,998,971 57.49 3,858,617