IHOP 2008 Annual Report Download - page 6
Download and view the complete annual report
Please find page 6 of the 2008 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
 |
 |
With more than 2,000 restaurants worldwide, Applebee’s
is the largest casual dining company competing in the grill
& bar segment of the restaurant industry.
Our goal of becoming number one in grill & bar encompasses more than just
being the largest. To differentiate and distinguish Applebee’s, we will become
the sales and trafc performance leader. We will deliver the best guest experience
among Applebee’s competitive set. And, we will ensure that franchise restaurant
protability is healthy and growing. To make our goal a reality, we are employing
a three-fold strategic agenda to energize the Applebee’s brand and optimize the
strength of our franchise system:
Energize the Brand
Food and beverage improvements are the
clear foundation for energizing the Applebee’s
brand and improving the performance of
our system. In 2008, we solidied our brand
positioning around serving outstanding grill
& bar fare and dened a clear guest target
based on how consumers frequent Applebee’s
both for family and social dining occasions.
With this clear direction, we set a course of
innovation for Applebee’s — innovation of our
menu offerings, advertising campaign and
guest experience.
In 2009, we will take these strategies to the
next level to further differentiate the brand
and drive trafc over time. New, unique
America’s
neighborhood
restaurant.