IHOP 2008 Annual Report Download - page 11
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The Applebee’s and IHOP leadership teams recognize
the importance of nurturing the special qualities that
differentiate their brands from the competition. For this
reason, they maintain independent approaches to the
marketing and operational elements of their business
that make the brands special and impact guests the most.
The acquisition of Applebee’s in 2007 provided DineEquity
with a unique opportunity to implement a robust shared
services structure to support other areas of the business.
Shared services includes those functions that are internally
focused such as nance, legal, human resources, quality
assurance and information technology, streamlining
resources and leveraging competencies to service the
needs of both brands in an optimized way. The shared
service approach is designed to:
• Maximize synergy throughout the Company
• Ensure business unit results at Applebee’s and IHOP
• Optimize the nancial performance of DineEquity
The implementation of a shared services structure will
instill an important level of alignment, cost optimization
and accountability throughout our organization and help
us to realize the synergies and cost savings that were
underpinnings of the decision to acquire Applebee’s.
Culture of Accountability
We are accountable for constantly raising performance
expectations and creating growth opportunities for
franchisees and employees. Our team will inspire
franchisees and employees through thought leadership
and engagement. This is how both our brands will
remain innovative and competitive.
We will prioritize what is most important for driving the
business and allocate resources accordingly. Leveraging
system synergies to drive effectiveness, efciency and
results will be paramount. There is no better example of this
than the recent formation of an independent purchasing
co-operative that is expected to generate millions of dollars
in savings for Applebee’s and IHOP franchisees. This
is the rst purchasing co-operative supporting family or
casual dining restaurants, and it represents a signicant
competitive advantage for our franchisees and operators.
In these ways, we are committed to reducing our overhead
structure through our shared services operating approach —
doing more with less while optimizing the Applebee’s and
IHOP businesses.
9
The Shared Services Team:
Rick Celio Restaurant Support
Jack Tierney Finance
Mark Weisberger Legal
John Jakubek Human Resources
Gary DuBois Quality Assurance
Natascha Kogler Information Technology/
Randall Bogart Project Management
9