HTC 2015 Annual Report Download - page 28

Business operations
Business operations
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mentals right. With apps that launch twice as fast and that perform to the highest standard and
anextgenerationquadHDdisplaythatis30%morecolourful,creatingatruecinematicfeel,
andthatis50%moreresponsivetotouchthanitspredecessor,eventhesmallestandfastest
of finger movements track perfectly. HTC 10 boasts the latest Qualcomm Snapdragon proces-
sorwithenhanced4GLTE,andeachdevicecomeswithBoost+whichisdesignedtomakeyour
phone faster, to consume less power and to provide eective security and applications manage-
mentfeatures.Includedintheboxisthequickcharge3.0RapidChargerwithimprovedthermal
managementthatcanchargethebatteryupto50%injust30minutes–idealforpeoplewho
ndtheirphonerunninglowonjuicebeforetheendoftheworkingday.
Connected Devices
HTCandUnderArmour®unveiledUAHealthBox™atCESinJanuary2016,theworld’srst
connected fitness system that measures, monitors, and manages the most important drivers of
health and fitness - sleep, fitness, activity and nutrition. Designed and manufactured by HTC
andpoweredbyUARecord™,UAHealthBoxincludesatnessband,heartratemonitoranda
smart scale that all connect seamlessly with UA Record to provide insights that empower indi-
viduals to improve their health and fitness.With an HTC smartphone, or other Android or iOS
smartphone, UA Record serves as the dashboard for daily activities that dictate how you feel.
FollowingthesamephilosophyHTCtakeswhendesigningsmartphones,UAHealthBoxre-
moves the barriers and complexity of technology with a simple to set up and easy to use system.
UABand™isdesignedtobewornall-day,everyday.Ittracksdailyactivity,workoutsandsleep.
Alldayactivitycaptureallowsyoutosetadailygoalandtrackprogressontheband.UABand
utilizes a seamless exterior shell with a display that is discreetly hidden under an outer layer
allowing the technology to disappear when it is not in use. Designed with athletes in mind, the
band oers an advanced workout mode with a display that stays on during the workout, as well
asanLEDthatindicatesheartratezonewhenpairedwithUAHeartRate™.UABandcomesin
black with a red textured underside to allow for moisture wicking.
UA Heart Rateis a compact heart rate monitor with an innovative micro snap technology
designed to make it undetectable during workouts. The chest strap and removable sensor helps
individuals monitor intensity and train smarter. The UA Heart Rate was created to provide a
calculation of calories burned. Combined with the UA Record app, UA Heart Rate allows you to
customize your heart rate zones.
UAScale™isabeautifullycrafted,Wi-Fienabledscalewithaniconiccirculardesign.Thescale
utilizes a sheet of glass with advanced conductive paint technology that enables weight and body
fat percentage readings. The hidden LED display behind the glass makes technology invisible
when not in use. The scale can support up to eight users and syncs with the UA Record app for
individuals to view trends with weight as part of their overall dashboard. UA Scale comes in
black with a red textured underside.
Virtual Reality
InMarch2015,HTCandValve®partneredtounveiltheHTCVive™virtualrealitysystem,
fulfilling the promises of creating fully immersive experience that change how we communicate,
howweareentertainedandhowwelearnandtrain.Witharesolutionofupto2160x1200
pixels and a refresh rate of 90Hz, HTC Vive headset literally takes users to the virtual world
beforetheyknowit.Itstandsoutwithitspowerfulpositionaltrackingsystemand
industry-leading room-scale experience that can track users’ every move in the room utilizing
laser sensing and tracking technology, along with instant feedback that enables users to find
there’s only a fine line between the virtual and the real world. Since its launch on the market,
Vivehasreceivednumerousrewards,including“BestinShow”and“BestWearable”awardsin
the2015MobileWorldCongress(MWC).
IntheConsumerElectronicsShow(CES)intheU.S.inJanuary2016,HTClauncheditssecond
developeredition,HTCVivePre,whichhasrevolutionarydevelopmentinitsappearanceand
capabilities and has taken a vital step further by taking the VR industry into the consumer
market with its already matured technology. With a sleeker design and a brand-new headstrap,
HTCVivePreprovidesgreaterstabilityandbalance;thenewsystemrendersbrighterdisplays
and more subtle images to provide a deeper sense of immersion. Redesigned from an angled
shapeoftherstdeveloperversiontoaroundandsmoothstyle,HTCVivePrehandheld
controller looks more futuristic and provides a more ergonomic experience with a specially
designedhandleandselectedmateriel.Itlastsforupto4hoursinasinglechargewith
rechargeable lithium batteries. Furthermore, the positional tracking technology of HTC Vive
has been improved to provide a more stable tracking system that gives users the abilities to walk
around and navigate naturally in the virtual world.
Buildingupontheinnovativefeaturesthatwereintroducedearlier,awholenewfront-facing
camera was created to blend in physical elements into the virtual world. The innovative “Vive
PhoneServices”givesusersboththevirtualworldimmersionandtherealworldconnectionby
using a headset display to receive incoming calls and send replies for a totally dierent social
experience.HTCVivePrehaswon20internationalaccoladesandawardsinCES.
R&DExpendituresinRecentYears
Unit: NT$ millions
2015 2014 2016Q1
Worldwide R&D Expenditures 13,728 13,047 2,957
As a Percentage of Worldwide Revenue 11% 7% 20%