HTC 2015 Annual Report Download - page 26

Business operations
Business operations
48
49
Progress in Research &
Development
Smartphones
Sinceitsinception,HTChasinvestedconsistentlytoconsolidatein-houseR&Dcapabilities.
Today,R&Dprofessionalsaccountforalmost30%ofHTC’sheadcount,andannualR&D
investmentsregularlyrepresent3to4percentoftotalrevenues.HTCproductsarefrequent
trailblazers,earningalonglineof“rsts”thatincludestheworld’srstWindowsMobileand
Androidsmartphones,rstdual-modeGSM/WiMAXphone,rst3G/4GAndroidphone,and
rstLTEAndroidphone.HTCSense™,launchedin2009,wasamomentousbreakthroughthat
revolutionizedthemobilephoneexperience.In2011,HTClaunchedseveralenhancedcloud
and audio-visual services that enhance and enrich the HTC user experience.
HTC has earned its pioneering reputation through innovation and an exceptional
understanding of industry and consumer trends. Nowhere is this more apparent than in the
AndroidandWindowsPhonemarkets.In2011,withmarketsshiftingupto4Ghigh-speed
mobilenetworks,HTClaunchedHTCThunderboltandHTCTitanII-theworld’srstLTE
AndroidandLTEWindowsPhonesmartphones.MilestoneslikethesefurtherhighlightHTC’s
leadership in critical technologies.
HTCunveiledtheHTCOnefamilyatthe2012MobileWorldCongress.ThisadditiontoHTC’s
portfolio further streamlined the user experience with unparalleled design aesthetics, with
amazing camera and authentic sound. The HTC One was the only smartphone in its class with
theall-newImageSense™toenhanceimageandvideocapturefunctions.
Inordertofurthersatisfythedierentneedsofthemarket,HTCin2012releasedmultiple
smartphones that combined performance and ergonomic design, such as the release of the first
4GLTEWindowsPhone,namedTITANII.Inaddition,HTCalsofeaturedthecritically
acclaimedentry-levelDesireseriessmartphones.Inthehigh-endspace,HTCreleased5-inch
fullHDsmartphones,suchastheDROIDDNAinpartnershipwithUScarrierVerizon,theHTC
JButteryincooperationwithJapanesecarrierKDDI,andtheHTCButteryinChinaand
Taiwan.TogetherwithMicrosoft,HTCreleasedtheWindows8Xand8S.HTCcontinuestogive
consumers more choice by partnering with global technology leaders.
AtaproductlaunchheldinLondonandNewYorkinFebruaryof2013,HTCunveiledthenew
agshipsmartphoneHTCOne(latercalledtheM7).Thedevicedisruptedthetraditional
mobile experience, and featured a seamless metal unibody design. The HTC One came with
thelatestHTCSensethatincludesHTCBlinkFeed™,whichgivestheuserareal-timedynamic
homepagetoaccessglobalandpersonalsocialnetworksnews.Zoe™shootingmodeusedHTC
UltraPixel™-poweredcameratobringimagegalleriestolife,andredenedhowpeopletake
pictures,playandsharepreciousmoments.Inaddition,HTCBoomSound™providesthe
industry’s best mobile audio experience, utilizing front-facing speakers and dual dynamic
microphones. Add to that a full HD screen, and users can immerse themselves in their music,
movies,andgames.Inaddition,HTCSenseTV™allowsforthecontrolofmostTVs,set-top
boxes,andreceiversbytransformingthesmartphoneintoaremotecontrol.TheHTCOneM7
wontheBestSmartphoneoftheYearatthe2014MWChostedinFebruarybytheGSMAaswell
as the iF Gold Design Award in Germany, among many other industry and media awards. These
awards armed once more that design and innovation are a key part of HTC’s DNA.
InMarch2014,thelatestagshipmodelHTCOneM8wasreleasedinLondonandNewYork.
HTCOneM8elevatedcraftsmanshiptoawholenewlevel.Thenewone-piecemetalcasing
covers90%ofthedevice,presentinganimmensechallengetoantennadesign.Afterextensive
designandcalibration,HTCOneM8wastheonlyphoneintheworldwithanall-metalunibody
thathaspassedallcarrierstestingandsoldsimultaneouslythrough230carriersworldwide.The
ultra-thinHTCOneM8withitscurvededgesandbrushedmetalnishoerstheultimategrip
andvisualaesthetics.ThenewgenerationofHTCBoomSound™increased3Dsound
performancebyafurther25%,andtheproprietaryDuoCameracaninstantlyacquiredepth-of-
viewinformationandprovidesuper-fastfocusing(300ms)tocaptureeveryexcitingmoment
oftheuser.TheUFocus™functioncanbeusedtoalterthefocusoftheimageswhileallcreative
photo backgrounds and Seasons animations oer the user an incomparable photo experience.
ThenewZoe™integratesallitsfunctionsevenmoreintuitivelyandseamlesslyintothesnap-
shotfunction.CombiningMotionLaunch™gestureswiththenewSense6(6thSense)and
SmartSensorHub,HTCOneM8isabletorecognizegesturesandtouchcontroltracksto
intelligentlylaunchcorrespondingfunctionsorapps.TheHTCOneM8incorporatedallofthese
functionswithoutcompromisingthebatterylife.Moredemandingconditionsandspecications
extendbatterylifeby40%whiletheextremepower-savingfunctionincreasesthestandbytime
totwoweeks.Withallofthesesmartfunctions,theHTCOneM8undoubtedlyisthepioneer
and undisputed leader for the next generation of smartphone applications and user experience.
HTCDesireEYEwasreleasedinOctober2014inNewYork.Inadditionto5.2-inchFullHD
screentogetherwithfront/rear13millionpixelscamera,built-inexclusivefrontlens
double-color temperature LED flash lamp is used. Amazing photo and image are available