HTC 2015 Annual Report Download - page 13

Company profile
Company profile
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In2015,HTCDesirelaunchedtheHTCDesire8series,6seriesand5seriessmartphonestostrengthentheroadmap
fortheDesireseries.ThehighlightHTCDesire826notonlyboastedHTCBoomSound™withDolby®Surroundsound
technology,itwasalsothefirstHTCsmartphonetofeaturetheUltraPixel™frontcameratofacilitatestunningself-
portraitsinanylightcondition,offeringbettervaluetoitstargetmarket.TogetherwithHTC’sacclaimedHTCEYE™
Experienceandacinematic5.5inchhighdefinitiondisplay,theincrediblefrontand13megapixelrearcamerasonthe
HTCDesire826capturecherishedmomentsinstunningquality.Withthis,HTCisthefirstsmartphonecompanyto
combine dual front-facing stereo speakers, a finely tuned sound profile and Dolby’s decoding technology to deliver an
end-to-end multi-channel audio solution.
Inearly2016,HTClaunchedthreenewDesiremodels–HTCDesire530,630and825.Thedesignofthesethree
newest editions to the Desire range bridged the gap between fashion and consumer electronics. Using a specially
created micro-splash effect on the polycarbonate shell, every single phone has a unique look. HTC’s design team
deployed a distinctive paint process that treats each phone as a canvas. Utilizing specially designed spray nozzles and
differentsettingsofpressureandpaintviscosity,wewereablecreateanobjectthatnotonlylooksdifferent,butthat
looks like nothing else on the market.
Butit’snotjustaboutdesign.Soundisalsoincrediblyimportantand,whilstmusicchoiceishighlypersonal,the
demandforhighqualityaudioisuniversal.BoththeDesire630and825areHi-ResAudiocertifiedandfeatureHTC’s
revolutionaryBoomSoundwithDolbyAudio™technology.Combinedwithaudioplaybackthatisfourtimesmore
detailed than CD quality, the user is guaranteed a richer and more dynamic music experience.
Precisionengineeringcontinueswithan8MPrearcameraontheHTCDesire530,a13MPontheDesire630and
Desire825,andbuilt-inBSIsensorsthatincreasetheamountoflightcaptured,resultingingreatimageswhatever
time of day. Additional features such as burst shot and sweep panorama allow the user to freeze movement and create
professionallookinglandscapephotos,withGooglePhotosprovidinganidealstoragefacilityforpicturesandvideos.
HTC 10
OnApril12,2016,HTCunveiledthelatestflagshipsmartphone:theHTC10,deliveringeverythingthatcustomers
wantfromaflagshipsmartphone.Inspiredbylightandsculptedtoperfection,theHTC10employsanewapproachto
design in which bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges create
a slender look, with its full-glass front merging seamlessly into the metal body. Attention to detail extends to even the
smallestthingssuchasthepowerbutton,withitscarefullyadjustedpitchandpressuretoevokeapremiumfeel.The
phonerevealsacinema-gradedisplaythatisspeciallytunedtomatchDigitalCinemaInitiatives(DCI)standards.The
resultisabreathtakingdisplaydelivering30percentmorecoloursthanpreviousgenerationscreens.
The HTC 10 has been acclaimed as having the best smartphone camera available on the market today. With the world’s
first optically stabilised front camera, the imaging experience on both front and back cameras have been matched.
There are also faster and brighter aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12
millionnew-generationUltraPixels(1.55µm per pixel), faster laser autofocus powering the main camera and a wide
anglelensandscreenflashonthefrontUltraSelfie™camera,deliveringbrilliantlysharp,lowlightandhigh-resolution
photos.ItsDxOMarkscoreof88,oneofthehighestcameraqualityscoresofanysmartphone,istheresultoftensof
thousands of hours spent fine-tuning each element to deliver world-class photos and videos.