HTC 2015 Annual Report Download - page 21
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Business operations
Business operations
38
39
Business Operations
Industry Overview
Theboundariesbetweenpersonalcomputingdevicesareblurred.TheconceptofmobilePChas
been shifted from notebooks, then tablets and now smartphones, phablets, hybrids, etc.
Figure 1: Cannibalization between personal computing devices
BUSINESS OPERATIONS
Source:DisplayResearch,Gartner,BNP,MacquarieResearch
WhileGartnerpredictsworldwidedevice(phone,UltramobileandPCcombined)shipments
willreach2.4billionunitsin2016,justa1.9%year-over-yearincreasefrom2015,thermalso
forecaststhat2billionIoTendpointswillbeshippedin2016,a33.3%year-over-yearincrease.
Andby2017,IoTendpointsshipmentswillsurpassPhone,UltramobileandPCcombined.Inan
era of personal computing device saturation, each device maker has to either fight for every op-
portunity it can grab in the existing product categories, or to exploring new or under-penetrated
categories.
9.7"
5"
Screen
size
Smartphone
Tablet
Notebook
Low Productivity High
10"~12"
5" and above
4"~4.9"
9" and above
8"~9"
Below4"
7"~8"
15" and above
12"~15"
Figure 2: Worldwide Device Shipment Forecast
6,000
5,000
4,000
3,000
2,000
1,000
0 2015 2016 2017 2018 2019
Phone
Ultramobile
PC
IoT
Unit: M
Source:GartnerIoTforecastandTabletandPCcombinedforecast4Q15