HTC 2015 Annual Report Download - page 14

Company profile
Company profile
24
25
The HTC 10 also features a redesigned camera interface, which is now simplified and more intuitive. Switching
betweenmodesisnowaswipeaway.ProsumerswhowantmorecontroloverthecameraarepleasedwiththePro
mode,whichcanalterthevaluesofthewhitebalance,exposure,shutterspeed,ISOlevelandmanualfocusing.Youcan
even choose to shoot in RAW format, preserving all the important data so you can fine-tune the photo later.
HTC has always set the industry benchmark for audio, consistently reviewed as the gold standard by many audiophiles
andmusicians.AndthenewHTC10bringsthistoanewlevel,reproducingthesoundjustastheartistintended.
Fundamental audio processing is enhanced with 24-bit 192kHz Hi-Res Audio that is certified to bring you studio-
qualitysound,capturing256timesmoredetailacrosstwicethefrequencyrange.TheHTCBoomSound™Hi-Fi
edition speakers feature the same separated tweeter and woofer design as leading acoustic systems, with a dedicated
amplifier for each speaker to deliver both wide dynamic range and rich sound field for audio quality unprecedented
for a smartphone.
Moreover,HTC’sPersonalAudioProfileisdesignedtoenhancethesoundoutputtomatchyouruniquehearing
capabilities, so users can hear every note clearly, even down to balancing the left and right ear, analyzing the spectrum
and frequencies which differs from person to person, so that the sound appears to be natural and comfortable. This
iscompletedbyapairofHi-ResAudiocertifiedearphones,featuringadriverthatis70%biggerandanewaerospace-
grade diaphragm, capable of delivering 2x wider range of sound.
HTC has also delivered what we believe to be best in class software by focusing on getting the fundamentals right.
Byreducingthenumberofduplicativeandpre-loadedappsandbloatware,andintegratingthebestofbothHTCand
Google, we have created a more streamlined phone that enables you to decide what you want on your handset.
We’ve done everything possible to ensure that the HTC 10 maintains amazing performance even after extended usage.
HTC’snewBoost+technologyintelligentlymonitorsandallocatesresourcestoapplications,automaticallyfreeingup
memory,removingjunk,andmoretoenablethemostefficientuseofpowertoextendbatterylife.
HTC is also providing more ways to personalise the HTC 10. From the standard, professionally-created themes that
are available in the HTC Themes store to a new layout we call Freestyle layout, we have eliminated the conventional
grid design and introduced stickers in replacement of icons that can be freely placed anywhere on the screen.
HTC10istheapexoftoday’sflagshipsmartphonesandwhollyembodiesourpursuitofbrilliancebrandpromise.It
represents the best of HTC and what we have always been passionate about, and that is to deliver the best smartphone
user experience to our customers.
Smartphone Accessories
HTCDotView™isregardedbyusersasthemostinnovativecoveraccessoriesforsmartphones.Apartfromitsprimary
function of protecting the phone, its display allows users to see notifications and alerts, as well as answer calls, without
openingthefrontcover.In2015,wereleasedHTCDotView™II,thesecondgenerationcover,whichincorporatesa
clearbacktoshowofftheHTCOneM9initsfullglory.DotViewIIretainsallthegreatfeaturesfoundintheoriginal
Dot View, and adds support for more holiday themes, scrolling messages, games and controls for music and other
applications.
In2016,wearereleasingHTCIceView,ourmostversatilecaseyet,combiningprotectionforthephonewithinstant
accessibility.BecauseHTCIceViewistranslucent,userscandomorewiththeirphonewithouthavingtoliftthecover,
includingtakephotos,readtext,adjustthevolume,switchbetweensongs,turnontheflashlight,andmuchmore.HTC
IceViewalsosupports3rdpartynotificationssuchasInstagram,Tumblr,Google+,QQandmore–souserscanfollow
their favourite social media at a glance.
Finally,JBLandHTChavecollaboratedontheworld’sfirstUSB-Csportearphoneswithnoisecancellationand
adaptivenoisecontrol.SpeciallydesignedandbuiltforHTC10,JBLReflectAwareCearphonescombinesweat-proof
designwithdigitalaudioandbattery-freeactivenoisecancellationpoweredbytheHTC10’sUSB-Cport,enablingthe
usertoshuttheoutsideworldoutandenjoybetter-than-CDqualitymusicwithoutabulkyexternalbattery.There’s
evenasettingtoallowuserstoadjustnoiselevelstohearasmuch,oraslittle,ofyoursurroundingsastheylike.
The HTC 10 is the epitome of excellence and is set to provide the halo of innovation and quality for the whole
smartphoneportfoliofor2016.
Connected Devices
Over the last year, HTC has made inroads into the growing area of wearables. Wearable is one of the fastest growing
categorieswithmanyopportunitiesforimprovingthehealthandlifestyleofconsumers.Itrepresentsakeyareaof
focus because it has become a way to monitor, understand, and know ourselves better, and is most effective when used
inconjunctionwithyoursmartphonetoconnecttocloud-basedtrackingandnotificationservices.
Incollaborationwithourstrategicpartnerinthissegment,UnderArmour®,thefastestgrowingsportsbrandinthe
world,wedevelopedtheUAHealthBox™,theworld’sfirstconnectedfitnesssystem.TheUAHealthBoxenablesusers
to monitor, store and understand their 24/7 daily activities, workouts, nutrition, and sleep. The information is then
storedinUARecord™,theworld’slargestsocialsportsnetwork,whereitisanalysedtoprovideusersinformationto
reachtheirhealthgoals.UAHealthBoxdemonstratesHTC’scapabilitiesindevelopingfashionable,useful,androbust
consumer products that are differentiated from existing products in the market.
LaunchedattheConsumerElectronicsShowinJanuary2016toconsiderableacclaim,theUAHealthBoxisdesigned
and manufactured by HTC and includes a fitness band, heart rate monitor, and smart scale that together connect
seamlessly with UA Record to provide insights that empower individuals to improve their health and fitness.
FollowingthesamephilosophyHTCtakeswhendesigningsmartphones,UAHealthBoxremovesthebarriersand
complexity of technology with a simple to set up and easy to use system.
UABand™isextremelylight,comfortableanddesignedtobewornallday,everyday.Itisergonomicallydesigned
withatexturedundersidetoallowformoisturewicking.Ittracksdailyactivities,workouts,andsleep.UABandallows
userstosetadailygoalandtrackprogressontheband.UABandutilizesaseamlessexteriorshellwithadisplay
that is discreetly hidden under an outer layer, allowing the technology to disappear when not in use. Designed with
athletes and health enthusiasts in mind, the band offers an advanced workout mode with a display that stays on
duringtheworkout,aswellasanLEDthatindicatesheartratezonewhenpairedwithUAHeartRate™.Training