HTC 2015 Annual Report Download - page 10

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Company profile
Company profile
16
17
Company History
HTC started with the goal of bringing the power of computing into the hands of people around the world. To date,
ourCompanyhasbeenthroughfourmajortransformationsthathavehelpedusreinventourselvesandachievenew
growth.
Professional PDA Designer
Soonafterbeginningoperationsin1997,HTCwasselectedbyMicrosofttodevelopproductsusingWindowsCE,
the newly launched embedded operating system designed specifically for consumer electronics products. The then
President(nowtheDirectoroftheBoard)HTChoandthenVicePresidentPeterChouputtogetherHTC'sfirstR&D
teamanddevelopedtheworld'sfirsthandheldpersonaldataassistant(PDA)torunonWindowsCE.Thissignificant
firststephelpedHTCbecomeanimportantpartnerofMicrosoftCorporationandbuiltthesolidfoundationon
whichtheHTC-Microsoftpartnershipcontinuestogrowandflourish.TheCompaqiPAQ,manufacturedbyHTCfor
Compaq Computer became a huge market success when launched in 2000 and started a new phase for HTC in the
PDAsegment.
Smartphone Leader
HTC'sfirstmajorturningpointcamein1999,whentheCompanymovedintothetelecommunicationsarena,
reflecting the increasingly important role of mobile telecommunications products in the daily lives of consumers.
HTCpredictedthattheGSMstandardwouldspreadfromEuropetodominateU.S.andJapanesemarkets;sowe
visited Europe's largest telecommunications companies to discuss an innovative new approach for the industry –
thedevelopmentof“customized”devicesforthewirelesscommunicationmarket.In2002,HTCbrokenewground
intheindustrybylaunchingtwonewmobilewirelessdevices,theO2XDAandOrangeSPVinpartnershipwithO2
(UK)andOrange(France)respectively.Theproducts,designedaroundMicrosoft'slatestoperatingsystem,helped
telecommunicationserviceprovidersincreaseaveragerevenueperuser(ARPU)andearnedworldwideattention.
HTCwasthefirsttointegrateInternet,entertainment,videoandpersonalassistantfunctionsintoamobilephone
with a large dimension onto high resolution and full color display panel. This ushered in a new era in the history of
themobilephone.ItwasatthispointthatHTCbegantodevelopproductsinpartnershipwithcustomersandtotailor
products based on telecommunications services provided by its customers. This marks the beginning of HTC's efforts
in building a global sales and service network and its entrance into the global telecommunications market.