HTC 2015 Annual Report Download - page 27

Business operations
Business operations
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through the Qualcomm Snapdragon 801 quad-core processor in addition to built-in self-timer
toolforimmediateediting.Thedualfrontstereospeakerinconjunctionwith3microphones
andSenseVoiceenhancedfeaturesforHTCBoomSound™bringyousurprisedaudioandvoice
denition.Meanwhile,completelynewHTCEye™Experiencewasreleasedwithavarietyof
high performance and useful camera features, comprising Face Tracking, Screen Share, Split
Capture,FaceFusion,LiveMakeup,AutoSele,VoiceSele,PhotoBooth,Crop-Me-Inetc.As
for artistic formation, HTC Desire EYE initiates Double Shot design for smooth curve, smooth
surfaceandcolorcontrastappearancetotvariousstyles.Moreover,thewaterproofdesignof
IPX7isaddedtotheartisticdesignofHTCDesireEYE.Inadditiontospeciallydesigned
exclusivecamerashutterkeyandshinedHTCDotView™protectiveshell,theoriginally
monotone phone becomes colorful.
AtthesameeventinNewYork,weunveiledtheHTCRE™camera,acompletelynew,interest-
ingandeasytouselifestylecamera.Lightweightatonly66g,asmartdetectorsenseswhenthe
camera is picked up, and activates HTC RE into sleep mode, such that the user may press the
shutter key for photography at any time. The intuitive single-key operation style allows the user
to switch dierent modes (photography and recording) smoothly without cumbersome settings
of camera that will distract the user. The built-in battery allows HTC RE to keep in sleep mode
for two months, so that the user never has to worry about repetitive charging issues. Without
dual viewfinder, HTC RE is lighter, yet it is easy for a user to take pictures and record videos
withoutviewnder.Inordertokeepintegralimageinformation,HTCREcameracollectsmore
andbroaderimageinformationeasilythroughits16millionpixelsimagesensorwithunique
146°wideanglelensand1/2.3”andf2.8largeaperture.Moreinformationcanbeaccommodated
easilyespeciallyinself-timersituationstoavoidmissingimportantpeopleandviews.In
responsetoavarietyofoperationscenarios,HTCREalsomeetstheIPX7waterproofgradefor
it to be operated within 1 meter under water. With the exclusive waterproof cover protective kit,
thewaterproofgradeofIPX8isupgradedto3meters,suchthatHTCREcanbeusedinwater
safely to take interesting vivid pictures. HTC RE can also pair with Android and iOS phones to
stream images and photos to the phone. The user can edit them eortlessly and share by using a
single key through HTC RE App, which is not only a content browser, but also a live viewfinder
to map all things seen by HTC RE. After the pairing of device, all photos and videos will appear
on the phone by simply activating HTC RE App. Furthermore, automatic backup of photos and
videos in cloud is available for easy access and sharing anywhere. Time-lapse video of HTC RE
can also be set up using HTC RE App to take professional and amazing time-lapse videos.
HTC and Google together released Nexus 9 tablet in October 2014. The 8.9-inch Nexus 9 has
awell-sized2K(2014x1536pixels)IPSdisplaytoprovideimmersivevideoa4:3aspectratio
(lengthtowidthratio)inconjunctionwith7.95mmultra-thinbodythicknesstogetherwith
tonerichHTCBoomSounddualfrontstereospeakers,sothattheusermaybalanceworkand
entertainment.Theattach-to-go,responsiveremovableBluetoothkeyboardandprotective
coverallowyoutransformNexus9toaportableworkstationinstantly.Inconjunctionwith
origami-based collapsible and flip-angle seat cover, the integral device integration provides
Nexus9withmobility,sothattheusercanalwayskeepproductivity.Withtheoptimal64-bit
NVIDIATegraK1(dual2.3GHzDenverCPUand192coreKeplermobileGPU)processor,in
conjunctionwiththealways-onintuitivevoicecommandandgloballydebuted64-bitAndroid
Lollipop OS, Nexus 9 has improved both productivity and tablet operation experience to a com-
pletely new level.
HTCcontinueschallengingourselvestoaimhigher.BuildingonthedesignDNAofitspredeces-
sors,theHTCOneM9combinestheantennaandprecisionofHTCOneM7andtheergonomic
curvesofHTCOneM8inaseamless,elegantmetalunibody.Weachievedanotherindustry
first, applying a dual tone, dual finish combination to the body of our phone. The back panel is
brushed with a gorgeous hairline finish, retaining the unique HTC look, while the sidewalls are
polished to perfection with a mirror finish. Staying true to our design philosophy, we machined
this phone from a solid piece of aluminum, to our iconic unibody design. The phone was
received enthusiastically by press and fans.
InOctober2015,HTCunveiledthelatestadditiontotheaward-winingHTCOnefamily-HTC
One A9. New curves, refined edges, and precision-cut ridges on the power button and the super-
thinmetalframegivethephoneasmooth,lightweightfeel.Inastunningfusionofmetaland
glass,a5-inch,FullHDAMOLEDscreencascadesintothemetalframe,oersbrighterandmore
vividcolorsforbrilliantgraphicsandgaming,evenindirectsunlight.Itsmain13MPrearcamera
featuresOpticalImageStabilization(OIS),whichautomaticallyminimizeshandshakeandcor-
rectsvibrationstogiveyouacrystal-clearpictureeverytime.Meanwhile,thefrontUltraPixel
cameradeliversthebestself-portraitsinanylightingcondition,usingHTC’sUltraPixelsensor
tocapture300%morelightthanconventionalsmartphonecameras.Inaddition,HTCOneA9
oersanoptionalPromodetocapturetheperfectphotowithoutbeingaphotographyexpert.
RAW capture, a tool used by professional photographers, can also be used for an unmatched
level of detail and post-shot editing flexibility. Combined with a multi-directional fingerprint
scannerlocatedatthebottomofthescreen,AndroidPaymakespurchasingitemsassecureand
as easy as “tap, pay, done.” Game changing audio has always been central to the HTC One fam-
ily,andtheHTCOneA9deliversamazingsoundquality,withHTCBoomSoundintegratedinto
theheadsetcombinedwithDolbyAudio™surroundtechnology,deliveringimmersive,vibrant
sound that matches a live experience in your headphones by taking high-resolution audio to the
next level.
InApril2016,HTCunveiledthenewagshipsmartphone,theHTC10.Withcustomerfeedback
an integral part of the development process combined with an obsessive attention to detail, the
HTC10deliverseverythingthatconsumerwouldwantfromaagshipdevice.Inspiredbylight
and sculpted to perfection, the HTC 10 employs new design approach where bold contours are
carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slim-
mer and slender look with its full–glass front merging seamlessly into the metal body. With the
world’s first optically stabilized, larger aperture ƒ/1.8 lenses on both the frontand rear cameras,
newlargersensors,12millionofournewgenerationUltraPixels(1.55µm per pixel), faster laser
autofocus powering the main camera and a wide angle lens and screen flash on the front Ultra-
Sele™camera,HTC10deliversbrilliantlysharp,lowlightandhigh–resolutionphotoswhether
behind or in front of the lens.The HTC 10 combines vivid 4K video with the world’s first stereo,
24–bit,Hi–Resaudiorecording—capturing256timesmoredetailthanstandardrecordings,
across twice the frequency range. Whilst the HTC 10 raises the bar on the hardware, we have
also delivered what we believe to be best–in–class software by focusing on getting the funda-