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Table of Contents
NOTE 5. GOODWILL, BRANDS, AND OTHER INTANGIBLE ASSETS, NET (Continued)
The following table summarizes the Company's goodwill activity:
Retail Franchising Manufacturing/
Wholesale Total
(in thousands)
Balance at December 31. 2009 $ 304,609 $ 117,303 $ 202,841 $ 624,753
Acquired franchise stores 488 488
Balance at December 31, 2010 $ 305,097 $ 117,303 $ 202,841 $ 625,241
Acquired franchise stores 1,169 1,169
Acquisition of LuckyVitamin.com 11,467 11,467
Balance at December 31, 2011 $ 317,733 $ 117,303 $ 202,841 $ 637,877
Intangible assets other than goodwill consisted of the following:
Gold Card Retail
Brand Franchise
Brand Operating
Agreements Other
Intangibles Total
(in thousands)
Balance at December 31,
2009 $ 375 $500,000 $220,000 $ 152,276 $ 1,719 $874,370
Acquired franchise stores 641 641
Amortization expense (375) (6,653) (759) (7,787)
Balance at December 31,
2010 $ $500,000 $220,000 $ 145,623 $ 1,601 $867,224
Acquired franchise stores 731 731
Acquisition of
LuckyVitamin.com 9,600 9,600
Amortization expense (6,653) (1,313) (7,966)
Balance at December 31,
2011 $ $500,000 $220,000 $ 138,970 $ 10,619 $869,589
The following table represents the gross carrying amount and accumulated amortization for each major intangible asset:
December 31,
2011 2010
Estimated
Life
in years Cost Accumulated
Amortization Carrying
Amount Cost Accumulated
Amortization Carrying
Amount
(in thousands)
Brands—retail — $500,000 $ $500,000 $500,000 $ $500,000
Brands—
franchise — 220,000 220,000 220,000 220,000
Retail
agreements 25-35 31,000 (5,196) 25,804 31,000 (4,143) 26,857
Franchise
agreements 25 70,000 (13,417) 56,583 70,000 (10,617) 59,383
Manufacturing
agreements 25 70,000 (13,417) 56,583 70,000 (10,617) 59,383
Other
intangibles 5-15 10,600 (938) 9,662 1,150 (550) 600
Franchise
rights 1-5 4,433 (3,476) 957 3,702 (2,701) 1,001
Total $906,033 $ (36,444)$869,589 $895,852 $ (28,628)$867,224
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