GNC 2012 Annual Report Download - page 9
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Table of Contents
sales from GNC.com, royalties, wholesale sales and fees from both domestic and international franchisees, revenue from third-party contract
manufacturing, wholesale revenue and fees from our Rite Aid store-within-a-store locations, and wholesale revenues from Sam's Club and
PetSmart. Our business is further diversified by our broad merchandise assortment. Our retail stores generally offer over 1,800 SKUs across
multiple product categories.
Vertically integrated operations that underpin our business strategy. To support our company-owned and franchise store bases, we have
developed sophisticated manufacturing, warehousing and distribution facilities. These consist of a manufacturing facility in Greenville, South
Carolina, distribution facilities in Leetsdale, Pennsylvania, Anderson, South Carolina, and Phoenix, Arizona, and a transportation fleet of over
100 delivery trucks and trailers. Our vertically integrated business model allows us to control the production and timing of new product
introductions, control costs, maintain high standards of product quality, monitor delivery times, manage inventory levels and enhance
profitability.
Differentiated service model that fosters a "selling" culture and an exceptional customer experience. We believe we distinguish ourselves from
mass and drug retailers with our well-trained sales associates, who offer educated service and trusted advice. We invest considerable capital and
human resources in providing comprehensive associate training. We believe that our expansive retail network, differentiated merchandise
offering and high- quality customer service result in a unique shopping experience.
World-class management team with a proven track record. Our highly experienced and talented management team has a unique combination of
leadership and experience across the retail industry. Our team has successfully executed on key growth initiatives while effectively managing the
business in a difficult economic environment.
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